Business Plan Template

The Roundabout

Description of Business

THE ROUNDABOUT WILL BE LOCATED IN CHANNELSIDE TAMPA, FLORIDA. THE DANCE CLUB WILL OFFER FOUR DIFFERENT GENRES OF MUSIC THAT APPEAL TO ALL DIFFERENT TYPES OF PEOPLE.

FORM OF BUSINESS OWNERSHIP

THE BUSINESS WILL BE A PARTNERSHIP. MYSELF AND FOUR OTHER FAMILY MEMBERS WILL BE MANAGERS IN OUR DESIRED SECTIONS. MY MOTHER WILL BE RESPONSIBLE FOR THE MILITARY SECTION. MY COUSIN WILL ATTEND TO THE COUNTRY, MY GRANDMOTHER WILL TAKE CARE OF THE OLDIES SECTION, AND I WILL BE RESPONSIBLE FOR THE HIP-HOP. MY SISTER WILL BE THE MAIN BARTENDER NOT EVERY SECTION NEEDS SPECIAL CARE EVERYDAY SO MY FAMILY MEMBERS CAN ROTATE IF THEY WISH. THIS WAY THEY WON’T HAVE TO BE AT THE BUSINESS DAILY.

IDEAL CUSTOMER

OUR CUSTOMERS WILL VARY IN DIFFERENT SECTIONS. TO GET IN TO THE CLUB YOU MUST BE EIGHTEEN YEARS OLD OR OLDER. CHANNELSIDE IS ALL UPPER-MIDDLE CLASS ANYWAY SO THESE ARE THE PEOPLE THAT WE PLAN TO TARGET. THE HIP-HOP SECTION WILL ATTRACT THE YOUNGER CROWD, COUNTRY AND MILITARY WILL BRING IN PEOPLE OF ALL AGES, AND THE OLDIES WILL OF COURSE BRING IN OLDER PEOPLE. OUR IDEAL CUSTOMER WILL BE THE PEOPLE WHO LIKE ALL FOUR TYPES OF GENRES AND WILL DO THE ROUNDABOUT.

OUR ADVANTAGES

CUSTOMERS WILL WANT TO COME NIGHT AFTER NIGHT BECAUSE WE OFFER SO MUCH VARIETY. YOU WON’T HAVE TO STAY IN ONE PLACE AND GET BORED. YOU CAN WALK AROUND AND MEET NEW EXCITING PEOPLE. CUSTOMERS WILL ALSO COME FOR THE SERVICE. USUALLY BARS ARE TOO CROWDED TO EVEN ORDER A DRINK BUT OUR BARS WILL HAVE ACTUAL ORDER COUNTERS WHERE NO ONE WILL BE ALLOWED TO BLOCK FOR EASY ACCESS.

ADDITIONALLY WE WILL OFFER A MILITARY DISCOUNT. SOME PLACES MAY OFFER THIS BUT WE WILL GIVE A WHOPPING 20% OFF INSTEAD OF THE USUAL 10%-15%. WE HOST SPECIAL MILITARY EVENTS YEAR ROUND AND WILL ATTRACT MORE AND MORE PEOPLE EACH YEAR.

FINALLY, WE OFFER MORE TYPES OF LIQUOR AND BEER THAN MOST CLUBS. WE HAVE FIFTEEN DIFFERENT TYPES OF BEERS AND FIFTY DIFFERENT TYPES OF LIQUOR.... [continues]

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