Business Plan Proposal - Acquisition of 12 Containerships

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Cass Business School

Academic Year 2005-2006

MSc Shipping, Trade & Finance MSc Energy, Trade & Finance Academic Year 2005 -2006

Business Plan Proposal:
Acquisition of 12 Containership vessels to participate in the “Motorways of the Seas” European Union Programme.

Group 17

International Commodity Trade Coursework -- Business Plan

Cass Business School

Academic Year 2005-2006

Table Of Contents
EXECUTIVE SUMMARY..............................................................................................................................2 INTRODUCTION............................................................................................................................................3 HISTORY: WHAT IS SHORT SEA AND COASTAL SHIPPING? ..........................................................3 COMPANY SUMMARY.................................................................................................................................4 SWOT ANALYSIS ..........................................................................................................................................5 SERVICE SPECIFICS ....................................................................................................................................6 CUSTOMERS OF THE SERVICE................................................................................................................6 INDUSTRY.......................................................................................................................................................7 COMPETITION ..............................................................................................................................................7 MARKETING ..................................................................................................................................................8 COST STRUCTURE .......................................................................................................................................8 PROFIT POTENTIAL ....................................................................................................................................9 ADDITIONAL EXPANSION .........................................................................................................................9 INSURANCE....................................................................................................................................................9 TAXATION ......................................................................................................................................................9 CORPORATE STRUCTURE.......................................................................................................................10 PROPOSED FINANCING ............................................................................................................................10 RISK FACTORS............................................................................................................................................10 FINANCIAL CALCULATIONS ..................................................................................................................11 CAPITAL STRUCTURE ..............................................................................................................................11 LOAN AGREEMENT ...................................................................................................................................11 BREAK EVEN ANALYSIS ..........................................................................................................................12 DCF AND NPV...............................................................................................................................................12 ASSUMPTIONS: ...........................................................................................................................................12...
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