Humayun Rafiqul Kabir
A business means an important platform for one’s life that can change his standard of living, his creativity, level of thinking and also can change the social status in the society. These are all the psychological reason behind why people actually start a business. A business can be risky as well, but we all know that no gain can achieved until or unless there’s risk involved. In order to fight this risk an entrepreneur has to be positive and has to be hard working as well, to start his business and to take it toward a profitable saturation stage. In order to make a flourishing business, an entrepreneur or a bunch of entrepreneurs should make a strategic plan regarding how they will create the business, how they would finance the business, how they are going to target the market and who they are going to recruit in order to run all their business activities. As a matter of fact, five of us as partners are going to create a business, for which we need to develop a strategic business plan as a written document, where all the necessary internal and external steps and requirements will be mentioned thoroughly. Moreover, the financing, marketing, production & operation and also entrepreneurial opportunities skills will be mentioned in our business plan.
Our business would be a garden on agricultural plantation. We will develop a garden in Ramgarh, situated in Chittagong Hill Tracts by purchasing around 200 acres of land from the local farmers who inherited these lands from their forefathers who got it as a token during the rein of president Zia Ur Rahman. We will plant tropical fresh fruits and will supply to the consumers at a reasonable price for their convenience.
Our main target would be the urban consumers of Chittagong and the Dhaka zone. Fruit is an important food item that contains vitamins and calcium which is vital and important for the nourishment of human health. Almost all the urban families keep fruits in their daily routine of diet chart and they always seek for fresh fruits with a reasonable price from their grocery stores or local markets nearby. Though there is a recent trend of growing supermarkets but still people rely on local markets for their freshness and the facilities of providing lower price. Therefore, we are going to be the producers of various tropical fresh fruits like- Mangoes, Oranges, Litchis, Sapodillas(Safeda),Jujubes( Apple Kul), Kamranga, Dragon Fruits, Rambutam and Wax Apple ( Thai Jamrul). The land of Ramgargh is hilly with steep to gentle slopes , therefore, we are optimistic, that our production will be very profitable as their will be customers to seek for fresh fruits.
Every entrepreneur needs to analyze his competitor’s condition and strengths and weaknesses as well before starting the business. We know that fruit cultivation and production is a very popular business in Bangladesh as fruit is an important daily food the necessity of that will never disappear. In this situation, we will analyze couple of fruit gardens including their cultivation & production process in order to improve our business strategy and to serve better then our competitors. Besides analyzing our competitors, we will also segment our target market nationwide. For market segmentation in international market, we would segment foreigners, expatriates and non residential Bangladeshis.
Our purpose behind this venture would be producing tropical fruits on a large scale in Ramgarh would supply it to the local market which will be very convenient in consumer’s reach. We would look forward to procure another 400 acres of land to expand our fruit cultivation and make a processing plant in near future. In addition, we would build up a resort for tourists as the area is conveniently ideal to attract both local and international tourists.
Our venture will be formed on the...