Business Plan on Autistic Products

Topics: Autism, Marketing, Marketing plan Pages: 131 (14053 words) Published: December 10, 2012
JOY Foundation
For Autistic Kids

Submitted by:
Sharafat Halim

091 0615 030

Nabil Muntaqim Khan

093 0057 030

Tasrif Khaled

093 0284 030

Rifat Ishtiaq khan

093 0410 030

Submitted to:
Mr. Faisal Wali

Date of Submission – 28th March, 2012.

March 28, 2012
Mr. Faisal Wali
School of Business
North South University

Subject: Submission of the project report on Joy Foundation

Dear Sir,
It is a great pleasure for us to submit this project report on Joy Foundation. We are pleased to inform you that we have thoroughly enjoyed working through this term paper and all of our representatives have contributed efficiently and moreover effectively to finish this significant report. This has enabled us to gain valuable knowledge and experience that is essential in our career development.

Therefore, we would like to take this opportunity to convey our deep regard for your valuable guidance and sincere inspiration. We hope you will enjoy reading this paper.

Yours sincerely,

Sharafat Halim

091 0615 030

Nabil Muntakim Khan

093 0057 030

Tasrif Khaled

093 0284 030

Rifat Ishtiaq khan

093 0410 030


Table of Content


Page no.

Introductory page


Executive summary


Industry Analysis


Production plan


Operational Plan


Marketing plan


Organizational Plan


Assessment of risk


Financial plan



Introductory Page
Name of the business –
The name of our business is “Joy Foundation”.

Name of the Principals –

Sharafat Halim

Nabil Muntakim Khan

Tasrif Khaled

Rifat Ishtiaq khan

Nature of Business –
Joy foundation will produce products that are specially designed for people with autism.

Mission –
The mission of Joy foundation is to provide supports and services to promote autism awareness, special education, and supportive environment. We hope to enhance the quality of life of the autistic people with their family members and also protect the ones who are vulnerable.

Financing –
This venture will require a total investment of BDT. 3,00,000. This will be provided by the four partners equally. This financing will cover land, machineries, factory setup, office space, office equipments, facilities, advertising & selling costs.


Executive Summary
This is a project on “Joy Foundation”. We produce specially designed products that will help the autistic children. For this business we choose Bangladesh because currently there are no other companies in Bangladesh that produce products for autistics kids.

To support our aim, we have done a lot of researches and planning so that later during production we do not face any issues. Firstly there is the industry analysis done for this project. There we have shown the various researches and facts on the competition we have in Bangladesh. We have also done some analysis on the economy of Bangladesh on which our project depends a lot.

Then we have a detailed description on our venture which is listed as to be what our product, starting from its name, size, and so on. Then what services will we be taking care of, the size of our business which states how vast or small we are going to start off and then we have also stated about the official equipment’s that we will be dealing with and the detailed background about the owners of “Joy Foundation”.

Later in this project we have also talked about our Production plan which includes in details about the whole production process, the machineries involved, the techniques used We have also stated the Operational Plan of our business that basically covers the internal issues This has also been shown using a detailed flow chart and we have also mentioned our technological utilization in this process.

Then later we have stated a marketing plan which has the 7Ps of marketing listed as well as few of the promotional activities we will be...
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