Business Plan Oil and Gas Business

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4. 0 Business Plan For ALS Division.
This business plan shall provide descriptions of the products offered, market analysis of Principal , competitors, market overview, internal and external factors affecting EESSB, addressing the market needs, and various other factors that affects us . It will then try to formulate the general course of action as well as recommendations with regards to our marketing efforts for the Gas Lift valves product line throughout 2007 onwards for the next 5 years .

OBJECTIVES

The objectives are :

to gain a minimum of 75% market share within Malaysia for all of ALS scope by end of 5 years . •To secure minimum 1 major ALS project yearly , either on SHJP or ESP or PCP or MPP within Malaysia. •Ensure profitability for each project secured, project timeliness , meeting all of KPI agreed. •First local company to venture into local manufacturing of Gas Lift Valves /Insert String provided market survey justifies the investment.

It can be utilized for the following 5 years with changes in relevant areas as more information comes in or changes in the market.

4.1Product Description

Artificial Lift
Artificial Lift involves the use of artificial means to increase the flow of liquids, such as crude oil or water, to the surface of a production well. Generally this is achieved by a mechanical device inside the well, such as a pump; decreasing the weight of the liquid/gas mixture via high pressure gas; or improving the lift efficiency of the well via velocity strings or Insert string. Artificial lift is needed in wells when there is insufficient pressure in the reservoir to lift the liquid to the surface, but often used in naturally flowing wells (which don't technically need it) in order to increase the flow rate above what would flow naturally. The produced fluid can be oil and/or water, typically with some amount of gas included. The artificial lift provides additional energy to the system such that the...
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