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1. Executive Summary
‘Huddle’ plans to fulfil the need of a good Italian restaurant in the flagship location in GK-1, M-Block market and will ensure a successful presence in the food and beverage service industry. Our ‘Huddle’ will be the leading Italian restaurant in this area, with a rapidly developing consumer brand and growing customer base. The signature line of pizzas and pasta dishes will be getting people to talk about us. Huddle also serves distinct salads, desserts, and beverages.
‘Huddle’ will reinvent the pasta experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at good looking prices, designing tasteful, convenient locations, and providing industry-benchmark customer service.
GK-1 M-Block is a busy market and with this high concentration of customers there are no Italian restaurants around and a tremendous need for an upscale restaurant that offers items for both the children and adults.
The gross in excess of 2.7 crore rupees in sales in its first year of operation, ending March 31, 2010. First year operations will produce a net profit before tax of 34.77 lakh rupees. This will be generated from an investment of 6 crore in initial capital.
Expansion plans will follow in the financial year 2012. Owner’s funding and internally generated cash flow will enable another “huddle” restaurant open. Sales projections for the next twelve quarters are based upon the calculations given to us by ‘The Italia’ .Site surveys will be done and prime locations will be targeted for restaurant expansion.
This plan will result in sales revenues growing to Rs. 3.78 crore by Financial Year 2012 and generating profit after tax of Rs. 60 lakh.
A rapid growth potential has been recognized by the management through the quick success and fast return-on-investment from the first location. Payback of total invested capital on the first location will be realized in less than 2 years of operation. Cash flow becomes positive from operations in second quarter and profits are substantial in the first year.
‘Huddle’ will be a successful restaurant unit featuring a variety of boldly flavored, made-to-order menu items. Our restaurant will create an inviting environment that includes good-subtle interiors, and excellent music via a self prepared playlist, which appeals to everyone. Our concept offers elements of a casual all day diner, featuring a flexible service model that allows our guests to choose among convenient dining options such as quick casual counter service, casual dining table service or take-out. The Customer coming over for the first time is no big-a-deal, really..It’s making him come back for the second time that matters the most to us.
We want to establish our brand through coordinated marketing and operational execution that ensures brand recognition and the quality and consistency of our concept. These efforts include marketing and promotional programs to support our restaurant. Our concept is further strengthened by our emphasis on operational excellence supported by stringent operating guidelines and comprehensive employee training.
‘Huddle’ has the objective of initially opening a single location at Greater Kailash-1, M Block market. Our objective is to introduce a restaurant in that locality because of its prime location, it is one of the central locations of South Delhi and mainly catering to people who visit the market and get hold of them by our unique restaurant serving an exotic variety of food and mesmerising ambience.
▪ The mission is to have great tasting food along with efficient and friendly service because customer...