Business Plan of Renault

Topics: Renault, Automotive industry, Automobile Pages: 27 (7454 words) Published: March 7, 2012
Businesstrategy
March 16, 2010

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Carlos Ghosn
President Renault

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Succes storY
Anne-Laure Frégonèse Nicolas Leconte Damien Auriault Clément Montauze Lévana Tordjman Benoît Freulon Rédouane Kaouri Adrien Gruppo Marion Blazère Pierre Kerneis Project works realized for the Business course of Graig A. MacDonald

Sommaire
I. II. Introduction ............................................................................................................................... 2 Mission Statement .................................................................................................................... 3

III. Renault Group presentation ...................................................................................................... 4 1. 2. 3. 4. 5. IV. V. VI. VII. Renault Group – History ..................................................................................................... 4 Main Activities of the Group ................................................................................................ 5 Simplified Organization Chart ............................................................................................. 5 Main Manufacturing sites .................................................................................................... 6 Additional Information ......................................................................................................... 6 PORTER 5+(1) ....................................................................................................................... 7 Market Overview .................................................................................................................... 8 Current market position .......................................................................................................... 9 Pestel ................................................................................................................................... 11

VIII. SWOT Analyze..................................................................................................................... 12 IX. 1. 2. X. 1. 2. 3. XI. 1. 2. 3. 4. 5. XII. Assumptions......................................................................................................................... 13 What does the economic crisis change ?.......................................................................... 13 Environmental assumptions: ............................................................................................. 14 Objectives.............................................................................................................................. 15 Social goals ...................................................................................................................... 15 Environmental objectives .................................................................................................. 16 Economical objectives ...................................................................................................... 17 Strategy ................................................................................................................................ 19 4P Analysis ....................................................................................................................... 20 Ansoff................................................................................................................................ 26 Growth strategy ................................................................................................................ 26 Competitive positioning ..................................................................................................... 27 Competition with the environment ..................................................................................... 27 Ressource requirements and budgets...
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