Business Plan of Nestle

Topics: Brand management, Bottled water, Water Pages: 22 (6523 words) Published: October 12, 2012
NESTLE PAKISTAN (nestle pure life)

Name and Address:
Nestlé Pakistan Limited
308 – Upper Mall,
Lahore - 54000, Pakistan
PABX: (042) 111 637 853
Fax: (042) 35789303-4 

Corporate Office Annex:
304, 309 – Upper Mall,
Lahore, Pakistan.
Board of Directors:

Mr. Syed Yawar Ali
Chairman (308-Upper Mall, Lahore, Pakistan)

Mr. Ian J. Donald
Managing Director (308-Upper Mall, Lahore, Pakistan)

Mr. Giuseppe Bonanno
Director (308-Upper Mall, Lahore, Pakistan)

Mr. Edouard Simond
Director (308-Upper Mall, Lahore, Pakistan)

Mr. Pierre Schaufelberger
Director (Avenue Nestlé 551800 VeveySwitzerland)

Mr. Syed Babar Ali
Director (Packages Limited, Shahrah-e-Roomi, Lahore, Pakistan)

Mr. Syed Hyder Ali
Director (Packages Limited, Shahrah-e-Roomi, Lahore, Pakistan) NESTLE MINERAL WATER:
We are analyzing the marketing plan of Nestle which is an FMCG company. Our analysis of Nestle will include the current market situation and strategic analysis of the company. We will see the various strategies that can be used by them for improving their product. Nestle has been serving worldwide with its excellence in product safety, quality and value. It provides many products which include dairy products, beverages, water and infant dietetic and confectionary. We have taken NESTLE WATER for our project report. Their aim is to provide customer with pure drinking water on suitable prices make the product as convenient as possible. According to their claim that they provide the best food throughout the world. For Nestle Pure Life they adopted the societal and marketing concept. Further we will explain the SWOT, marketing strategies, competitive analysis and all other strategies and plans involve in a business plan. 2. MISSION AND VISION STATEMENT:

 Vision Statement:
 The consumer's voice is the key to Nestlé Pakistan's vision andworking. Whether you live in the remotest village or the metropolis of Karachi, Nestle consumer services team stands ready to listen to your concerns and provide answers about our products and guidance on matters of health and wellness.Nestlé’s global vision is to be the leading health, wellness, andNutrition Company of the world. Nestle’ Pakistan subscribes fully to this global vision. In addition to that, Nestle Pakistan also envisions to * Lead a dynamic motivated and professional workforce that is proud of its heritage and bullish about the future * Meet the nutritional needs of all age groups through a diversified product range that contains an innovative portfolio of branded food and beverages of the highest quality * Maintain long-term growth and deliver shareholder value * Establishing responsible communication with the consumer which in turn can provide us a better look into what changes need to be made to our products * Strengthen the position as the best career destination for talented and motivated individuals * Empowering a system of self-management.

Mission Statement:
Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers’ needs and creating solutions, Nestle contributes to your well-being and enhances your quality of life. Our Ambition:

To be the leading Nutrition, Health and Wellness Company in Pakistan. 3. COMPANY HISTORY:
The basic Nestlé philosophy is that to develop a successful long-term business, we have to create shared value – value that is shared by our shareholders and the societies where we operate. It is our goal in water management to positively impact the societies in which we work, both to create shareholder value, and to create long-lasting value for the people in the countries where we are present. John J. Harris

Chief Executive Officer, Nestle Waters
Nestlé Waters is based in Paris, France and is the...
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