Business Plan motor car wash 1

Topics: Business, Marketing, Car wash Pages: 53 (10434 words) Published: May 24, 2015

FACULTY OF ENGINEERING
GXEX1412 BASIC OF ENTREPRENEURSHIP CULTURE
BUSINESS PLAN
SESSION 2014/2015 SEMESTER 2

NAME OF COMPANY: FLYMECH MOTOR-CAR WASH SERVICE
NO.
NAME OF GROUP MEMBERS
MATRIC NUMBER
1
CHIA YI MENG (LEADER)
KEM130013
2
CHEAH WIN LEO
KEM130011
3
CHEW CHON CHYE
KEM130012
4
CLEMENT CHONG WEI KHANG
KEM130015
5
GAN YONG YANG
KEM130019
6
HO KYE WENN
KEM130021
7
HOH BOON KEAT
KEM130022

LECTURER: PUAN PONMALAR A/P N ALAGAPPAR

DATE OF SUBMISSION: 14 MAY 2015
TABLE OF CONTENTS
CONTENT
PAGE
EXECUTIVE SUMMARY
4-5
PART 1: INTRODUCTION
1.1
Introduction
6-7
1.2
Description of Business
7
1.3
Business Name
7
1.4
Vision, Mission, Objective and Logo of the Company
7-8

1.4.1 Vision

1.4.2 Mission

1.4.3 Objectives

1.4.4 Logo of the Company

1.5
Form of Business Ownership
9
1.6
Ideal Customer
9
1.7
Our Advantages
9-10
1.8
Ethical Issues
10
1.9
Social Responsibilities
11
1.10
Global Issues
11
PART 2: ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
2.1
Management
12
2.2
Organization Chart
12
2.3
Job Description
13-14

2.3.1 General Manager

2.3.2 Marketing Manager

2.3.3 Operation Manager

2.3.4 Logistic and Quartermaster

2.3.5 Workers

2.4
Job Specifications
14-15
2.5
Shareholder Profile
15-18
2.6
Personnel Management
19
2.7
Corporate Culture
19
2.8
Leadership Philosophy
19-20
2.9
Training Employees
20
2.10
Compensation and Incentives
20
PART 3: OPERATION MANAGEMENT
3.1
Operation Schedule
21-22
3.2
Business Hour
22
3.3
Location Planning
23-24
3.4
Layout Plan
24
3.5
Raw Materials and Supplies
24-25
3.6
IT Resources
25-26
3.7
Business Flow
27-29
3.8
Inventory Management
29
3.9
Quality Management
30
PART 4: MARKETING MANAGEMENT
4.1
Introduction
31
4.2
Mission Statement
31
4.3
Business Goals
31
4.4
Product Features and Benefits
32
4.5
Market Analysis
32-34

4.5.1 Buying Habits of Customers

4.5.2 Target Market

4.5.3 Market Size

4.5.4 Market Trends

4.6
Product Differentiation/ Competitors
35
4.7
SWOT Analysis
35-36
4.8
Pricing
36
4.9
Place (Distribution) Issues
37
4.10
Advertising
37-38
4.11
Promotions
38
4.12
Marketing Budget
39
4.13
Customer Service
39
PART 5: FINANCIAL MANAGEMENT
5.1
Project Implementation Cost
40
5.2
Sources of Fuel for the Project
40-41
5.3
Cash Flow Projection
41
5.4
Income Statement Projection (Profit and Loss)
42
5.5
Balance Sheet Projection
42-44
5.6
Market Sharing
44-45

5.6.1 Priority Booking

5.6.2 Promotional Flyer

CONCLUSION
46
APPENDICES
47-51
EXECUTIVE SUMMARY
“Tough on Dirt, Gentle in FlyMech Motor-Car Wash!” is our slogan for our company named FlyMech Motor-Car Wash Service. Basically, our company plans to run a service business that provides motorcycle and car wash service. In short, our company provides exterior washing for all types of cars and motorcycles. Besides, we also provide interior cleaning for car according to the need of our customers. Also, with the aid of engineering-based knowledge, we would like to share some information regarding the maintenance of car and motorcycle so as to prolong the lifespan of our customers’ cars and motorcycles.

In our company, there are 7 shareholders and each of the shareholders contributes capital in equal share which is RM10. As such, our capital has a total of RM70 to start our motor-car wash service business. Since we are doing this service as one day business, we plan to buy basic equipment including car wash shampoo (2000ml), sponges and microfiber water absorbent cloth. For other equipment such as pipe, pails and vacuum cleaner, we are able to get them as free rental. This greatly reduces the expenses for our business. For financial part, we will not have any basic salary for any shareholder. Our income is 100% based on the profit gained from our motor-car wash service which will be distributed...
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