Executive Summary
Snazzy provides its customers extensive collection of high-quality fashionable and trendsetting footwear with interchangeable straps.
The company’s vision is to be recognized as a prestigious company through focused business development, differentiation through innovation, passion through empowerment, and cost reduction through economies of scale and world class systems and procedures.
The UAE footwear industry is growing day-by-day due to the booming population and is expected to hit $300 million by the year 2010.
Our factory is located in Jebel Ali Free Zone and we will initially be available in 6 selected Shoe Mart outlets in Dubai, Sharjah, Ajman and Abu Dhabi. We plan to operate in a globally competitive business environment in the future. We target customers between the age group of 16 and 45 who prefer fashionable footwear with comfort and style available at cost effective prices.
Our product enjoys a monopoly in the local market as it is first of its kind in the UAE. According to the research and analysis, the competitors for our company in the local market are Clarks and Vincci who also aim at providing their customers with high quality and comfortable footwear at affordable prices.
We adopt various methods of advertising our product
Company Description
Snazzy provides an extensive collection of fashionable casuals, formals and chic footwear with interchangeable straps for its customers.
The company focuses on product concept development and constant improvement of business processes in order to offer great value and the best possible service to its customers.
We outsource the shoe soles, heels and loops from the largest manufacturer and exporter of high quality, fashionable footwear in India - Tirubala International. As analyzed, our cost of production in U.A.E is very high. Hence, outsourcing is a much more feasible option. We plan to produce the straps and assemble the outsourced parts in our factory here in the... [continues]
Snazzy provides its customers extensive collection of high-quality fashionable and trendsetting footwear with interchangeable straps.
The company’s vision is to be recognized as a prestigious company through focused business development, differentiation through innovation, passion through empowerment, and cost reduction through economies of scale and world class systems and procedures.
The UAE footwear industry is growing day-by-day due to the booming population and is expected to hit $300 million by the year 2010.
Our factory is located in Jebel Ali Free Zone and we will initially be available in 6 selected Shoe Mart outlets in Dubai, Sharjah, Ajman and Abu Dhabi. We plan to operate in a globally competitive business environment in the future. We target customers between the age group of 16 and 45 who prefer fashionable footwear with comfort and style available at cost effective prices.
Our product enjoys a monopoly in the local market as it is first of its kind in the UAE. According to the research and analysis, the competitors for our company in the local market are Clarks and Vincci who also aim at providing their customers with high quality and comfortable footwear at affordable prices.
We adopt various methods of advertising our product
Company Description
Snazzy provides an extensive collection of fashionable casuals, formals and chic footwear with interchangeable straps for its customers.
The company focuses on product concept development and constant improvement of business processes in order to offer great value and the best possible service to its customers.
We outsource the shoe soles, heels and loops from the largest manufacturer and exporter of high quality, fashionable footwear in India - Tirubala International. As analyzed, our cost of production in U.A.E is very high. Hence, outsourcing is a much more feasible option. We plan to produce the straps and assemble the outsourced parts in our factory here in the... [continues]
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"Business Plan - Management Project." StudyMode.com. 10, 2010. Accessed 10, 2010. http://www.studymode.com/essays/Business-Plan-Management-Project-442501.html.
