Business Plan (Jose's Restaurant

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Jose's Filipino

Bar and Grill

Restaurant Complex

Business Plan
For
MGT 190 Entrepreneurship

By
Scott Montgomery
712 Edson Drive
Mechanicsburg, PA 17050

Confidentiality Disclosure

This report is a Business Plan for a hypothetical new venture, which will contain humor and controversial ideals. Just keep in mind that I am a Sailor that has been around the world for the last 20 years. If they offend you, I apologize up front, please enjoy my report.

Table of Contents

1.0Executive Summary
1.1Objectives
1.2Mission
1.3Keys to Success

2.0Company Summary
2.1Bar and Grill Ownership
2.2Bar and Grill Location and Facilities
2.3Services
2.4Start-up Summary

3.0Market Analysis Summary
3.1Market Segmentation

4.0Strategy and Implementation Summary
4.1Marking Strategy
4.2Sales Strategy
4.3Promotion Strategy
4.4Competitive Edge

5.0Management Summary
5.1Organizational Structure
5.2Management Team
5.3Personnel Plan

6.0Financial Plan
6.1Break-even Analysis
6.2Projected Profit and Loss
6.3Projected Cash Flow

1.0Executive Summary
The Jose's Bar and Grill Restaurant Complex will be a state of the art sport bar/ Philippine restaurant complex. The complex will host a separate bar, restaurant, and small 100 person banquet hall. Location will be just out side the main gates to Norfolk Naval Station, Norfolk, VA.

Services
Joes's will offer Sailors from the local naval base with a feel of being import into the islands of the Philippines. Chef Jojo has a large repertoire of Pilipino dishes to include: Crispy Pata, Monkey Meat (pork on a stick), pancit, and lumpia. In addition to the great food the waitress will be straight from the islands wearing the shortest of Daisy Duke Shorts and alter tops.

Customers
Jose's believes that the market can be segmented into four dissevered groups, Jose's plan on targeting all groups and more. The four groups are: first group will be the lonely young Sailor who just needs to get off the ship and drink cold beer, group two will be the people that enjoy the finest of Filipino food, the third group will be folks looking for a small banquet hall out side the gate of the base to conduct functions, and the last group will be people who like to see very sexy Asian women wearing short shorts. Although Jose's is being geared to Sailors all people will be welcome to a clean safe place with a top notch security team.

Management
Jose's has assembled a strong management team of retired military personnel. At the helm as General Manager will be Mike Bass, Mike has experience in management people in food and catering for the last 35 plus years. I.J. Flipper will be responsible for book keeping and financial function, I.J. is a retired Chief Petty Officer and has been a CPA for the last 5 years. Chief cook and bottle washer will be the famous Jose Marblehead from Romblom Philippines; she has been cooking and catering for 47 years, also complex name sake. Most importance to Jose's is financial success, which will be achieved through a high quality of service, extremely outstanding food, and the coldest of beer. Joes's does not plan to raise menu rates and beer prices as the restaurant becomes more and more popular. We believe that Joes's will be the favorite place of every Sailor in Norfolk. The market and financial analyses indicate that with a startup expenditure of $141,000 will generate Joes's $350,000 in sales by the end of year one, $500,000 by end of year two, and produce net profits of 7.5% on sales by the end of year three. Profitability will be reach by the end of year two.

1.1Objectives
Jose's management plans on using a current bar and grill complex that was left in a will too one of the guys on the team. We plan to renovate the complex as we go, turning the place into a tropic Philippines oasis. - We will do this in three stages: bar/out door patio...
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