Business Plan Ice Cream Shop

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Table of Content
1.0 Executive Summary....................................................................................................1
1.1 Objectives………………………………………………………………………1
1.2 Mission…………………………………………………………………………1
1.3 Key to success………………………………………………………………….1 2.0Company summary....................................................................................................2 2.1Company ownership……………………………………………………………2 2.2Company locations and facilities……………………………………………….2 2.3Strengthens……………………………………………………………………..2 2.4Weaknesses……………………………………………………………………..2 3.0The purpose of business plan……………………………………………………….3 3.1Start-up company………………………………………………………………3 4.0Product description………………………………………………………………….4 4.1Sourcing………………………………………………………………………...4 4.2Future product………………………………………………………………….4 5.0 Market summary analysis………………………………………………………......5 5.1 Costumer (target market)……………………………………………………….5 5.2 Competitors……………………………………………………………………..5 6.0 Strategy and implementation summary……………………………………………5 6.1 Marketing strategy……………………………………………………………...5

6.1.1 Pricing strategy.................................................................................…...5 6.1.2 Promotion strategy……………………………………………………..6 6.1.3Distribution Strategy…………………………………………………6 6.2Sales strategy………………………………………………………………….6

6.2.1 Sales forecast…………………………………………………………..6 7.0 Management and organizational structure.............................................................7 7.1Profile Enterprise……………………………………………………………… 7 7.2Organizational chart……………………………………………………………7 7.3 Business need assessment………………………………………………………7 7.4Work mechanism and shop layout……………………………………………...8 8.0Financial plan………………………………………………………………………..9 8.1Beginning cost………………………………………………………………….9 8.2Personnel plan…………………………………………………………………..9 8.3Operation fixed cost a year……………………………………………………..9 8.4Important assumption…………………………………………………………..10 8.5Projected profit and loss………………………………………………………..11 8.6Projected cash flow……………………………………………………………..12

1.0Executive summary

Maybe to sell an ice cream product is a common thing or familiar for nowadays, so many business people open their ice cream business everywhere with their own ice cream characteristic. But in our business we try to make it different in the way to serve this ice cream to be more tempting for costumer to buy where is still rarely used in our market location. Ice cream corner will sell the types of ice cream which is made by basic ingredients of potato and also soy milk. And to make it more tempting is that we serve it with many kind of toping on it poured with many kinds of flavor syrup or liquid milk according to costumer tastes. The ice cream that we provide is suitable to be enjoyed by all people including children, it's all because we use the composition of natural ingredients. Our principle is to provide good service to our customers. A drive-through business will be developed and implemented in the place that we rent around the campus University Utara Malaysia, exactly is in the building called varsitymall. Other product which will be incorporated into the business including snacks and soft drinks.

1.1Objectives
1.To construct a drive-through building ( 2m x 3m) on existing place that we rent to the manager operational of Varsitymall University Utara Malaysia. 2.To produce net profit at least RM 90000 by the third year of operation 3.To sell unique kind of ice cream made by potato and soy milk sprinkled with various types of toping on it 4.To sell other product also such as snacks and soft drinks 1.2Mission

Ice Cream Island will produce and sell a delicious potato and soy milk ice cream sprinkled with various types of toping to costumer in the UUM campus. The retail costumer will be UUM students and it staffs and also people surround the campus and this ice cream is suitable to be consuming with all circles of people....
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