Business Plan: Hot and Cold

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ENTREPRENEURSHIP BUSINESS PLAN

Dyah Trisnawaty Putri Solikhin Pinkan F. Taroreh R.R Bremerina Wildawati W Talita W Bachtiar Vania Prameswari

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  Table of Contents I. Introduction Page a. What is the business about? ......................................................... 3 b. Selling Propositions. ....................................................................3 c. Focuses on the market ..................................................................4 d. Who are the founders? .................................................................4 II. Contents a. Entrepreneurial Focus ..................................................................7 b. Entrepreneurial Strategy ..............................................................8 c. The Decision to Exploit or Not to Exploit the New Entry Opportunity ……………………………………9 d. Methods of Generating New Idea ...............................................10 e. Illustration of Parameter Analysis ……………………………..12 f. A Model of the Opportunity Recognition Process ……………..15 g. Various aspect of culture ………………………………………17 h. Our Time Line ………………………………………………….17 III. Conclusion ………………………………………………………….19 Appendix 1 (General journal) ………………………………………….20 Appendix 2 (Financial statements) ……………………………………..21 Appendix 3 (Time Line) ………………………………………………...22

 

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CHAPTER I INTRODUCTION a. What is the business about? Hot and Cold was established in Februay 2013 due to the tasks of Entrepreneurship subject. This business is run by six members with flat organization. Hot and Cold sells fried ice cream with new and unique variant. We decided to sell fried ice cream because there is no seller of fried ice cream in campus canteen. We then innovate the products by putting various fillings in it, such as Kit Kat, Oreo, Choco Crunch, Loackers and Chacha. We also do the live frying in front of the customers in order to attract them. In this paper, we would like to discuss about the entrepreneurial focus, entrepreneurial strategy which includes the strategy of generating and exploiting entries, creativity and the business ideas, as well as domestic and international opportunities. b. Selling propositions Selling propositions or usually called Unique Selling Proposition (USP) is a marketing concept that was first proposed as a theory to understand a pattern among successful advertising campaigns of the early 1940. A company must make an advertisement that makes the proposition to the customers. Through that unique selling proposition, the consumers have to be convinced to but the company’s products. Hot and Cold has been using selling propositions of “When Ice Doesn’t Melt In The Frying Pan”. Here is to tell the customers the uniqueness of the company’s product which is fried ice cream. Hot and Cold offers ice cream plus various toppings covered by fried bread and the ice cream is still frozen. Hot and Cold aims to give different experience to the FEUI students. There is no competitors selling the same products as Hot and Cold sells in campus canteen. Thus, the selling proposition can be very helpful to attract the customers buying the company’s products. The targeted customers will be wondering what product this company brings when they hear our selling propositions. Since HOT  AND

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  there is no company selling the same product in our market, Hot and Cold’s selling propositions can be very strong and successful in bringing the customers in. c. Focuses on The Market Size Trends : IUP Students : In Indonesia which that has a tropical climate people would

like to consume cool foods, so we decide to create fried ice cream which that give an innovation from regular ice cream that people consumed often. Characteristic Growth rate 100 products per day. d. Who Are The Founders? (Short CVs of the...
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