Mahathy Hassan Jewel
Course title : Business Environment and Entrepreneurship
Course Code : BUS 328
SYEDUR RAHMAN (2002101706)
JOHN GOMES (2002101703)
DIN ISLAM (2002101701)
ATIKUR RAHMAN (2002101709)
How to Write a Business Plan
The following are the components of a business plan
• Executive Summary: This is the abstract of your business plan, a summary of everything you will say in greater detail in the ensuing pages. It spells out the content and goals of your plan, hitting all the highlights. This section is key if you are seeking outside funding as it introduces possible investors to your business. Be sure to include background about your company, the market opportunity, your capital requirements, a mission statement, an overview of management, competitors, your business's competitive advantages, and a summary of your financial projections over the next three years. "Some people write the executive summary first, but I would never do that," Pinson says. "I would go through and write my plan first and come back to the executive summary." Keep this to no greater than three or four pages. • Company Overview: The company overview is designed to provide more information about your business, why and when it was formed, its mission, business model, strategy, and any existing strategic relationships. Pinson recommends including this section as part of an Organizational Plan that also covers administrative issues, such as intellectual property you may own, costs associated with your location, the legal structure of your company, management, personnel, and how you address accounting, legal, insurance, and security matters. • Business Offering: Here's where you talk about why you're in business and what you're selling, whether it's products and/or services. If you sell products, state whether you are the manufacturer, distributor, and/or retailer or a product and tell about your manufacturing process, availability of materials, how you handle inventory and fulfillment, etc. If you provide services, describe those services. Make sure to address any new product lines or service lines that you expect to enter into in the future. • Marketing Plan and Analysis: In this section, you spell out your marketing strategy, addressing details of your market analysis, sales, customer service, advertising, and public relations. Many businesses use this space to showcase their vision of why their business will be successful, backing that up with market research that identifies their target market and industry and customer trends. But sometimes small and mid-sized businesses don't have the deep pockets to hire outside firms to undertake exhaustive market research. "A sizeable majority of smaller entrepreneurial companies are going to bet the company on their own sense of the market without the validation of outside research," Berry says. In lieu of research, Berry, who sits on a panel of angel investors, the Willamette Angel Conference, says companies can provide testimonials from existing customers.
• Strategy and Implementation: Every business plan needs details. This section is where many should go. "This is where I'm going to be looking as an investor for dates and deadlines," Berry says. "I'll be looking for things we'll be able to track. When you're going to be able to do the first release, how many visitors are you going to get on the Web, etc." Make sure to include the details in a table called "Milestones." That table should lay out the dates and deadlines. This is also a section in which to include your sales forecasts, Berry says. • Management Team: If writing the business plan for investors or bankers, you want to explain the background of your company executives and managers and explain how that will help you...