Business Plan for Resturant

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La Nourriture Juive

La Nourriture Juive

La Nourriture Juive

Business Plan

“Michelin Star Ksoher Food”

Executive Summary
La Nourriture Juive is a 60 seat fine-dining restaurant with a 20 bar. We focus on our New American-French Kosher menu. We will be located in the booming, Upper West Side of Manhattan, New York. The outlook for the future of the Upper West Side is promising. There are upwards of 35,000 jewish proffesionals in within a 5 square mile radius. There is constant building of condos and apartments in the area. There are many resturants that have succeeded in the area. The area and Jewish community is in need of an award winning restaurant. A place where you always know you will get the best of everything. La Nourriture Juive will feature a cozy high class dining room and top notch bar. Comfortable furnishings and decor with soothing warm tones. The bar has an ample amount of space so that customers can wait in comfort to be seated. It will be the perfect place to have a special occsion, for a drink or for a small business meeting. For extra comfort and to please a large group of people we will make up special hors d' oeuvre platters for customers. The menu will be inspired from different countries' specialties and appeal to a diverse clientele. You can get American specialties like succotash, chowder, jumbaliah or you can go a little bit more tranditional jewish and choose cholent and kugel, or a French inspired roulade of chicken breast with spinach and apples. We will also have a special pasta dish entree every day plus the 'all American meal' such as barbecue beef ribs and baked beans. Adding value will be an interesting business lunch menu with specialties every day. The menu will change every 3-4 months but keep the favorites. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of La Nourriture Juive to give a perception of higher value than its competitors, through its food, service and entertainment. The bar and restaurant will be open six and a half days a week. We will offer an exclusiveness that other competitors cannot compete with. The restaurant will be fine dining in a cozy atmosphere. Warm colors, fresh flowers, soft music, candles and amazing artwork from some of the areas most notable new artists. This will contribute to a sense of community and give new artists a chance to show their work for a diverse clientele. During the busy summer months you can also sit outside on our patio and we will offer a special summer menu, featuring lighter fare, exotic drinks, as well as non-alcoholic offerings. The patio and garden setting will be a fun and casual atmosphere for the summer crowd. The service will be relaxed, very friendly and correct. We will hire the best people available, training, motivating and encourage them, and thereby retaining the friendliest, most professional, most efficient staff possible. Our management team is comprised of individuals whose backgrounds consist of 50 years experience in food, restaurant and hotel, catering, management, finance, marketing, art and motion pictures. Catering will be a major part of the business. "Factor Catering" already has an established clientele and we are growing each and every day. We feel in today's hectic work schedule customers don't always have time to set up that wedding, bar mitzvah party or other event that we all need and want. Now customers can leave it to pros and get the finest, most memorable party or dinner ever. We have years of experience in the catering business and know what an important client wants and needs. We will have a large International menu for customers to select from, and we will offer full catering service providing everything from table settings to the dessert. We anticipate our total sales allocation to be 85% restaurant sales and 15% catering sales. The combined cost of sales will be 33% producing a gross profit of 67% on total sales. Most important...
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