Yangon Institute of Economics
Department of Management Studies
Business Plan for
POINT footwear manufacturing and distribution
Submitted by : Nay Zar Myo
Roll No : 36
15th Batch MBA
Market Analysis Summary
i. Market Segmentation
ii. Distribution Strategy
iii. Market Trends
5. Competition and Buying Patterns
6. Strategy and Implementation Summary
7. Management Summary
8. Financial Plan
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
1. Executive Summary
POINT is a recent start-up manufacturer of an upscale ladies foot wear line (in order to substitute Foreign foot wears market) targeted at females between the ages of 16 and 65. POINT not only develops the foot wear line, but supports it with advertising and promotion campaigns. Pyay Lai Manufacturing and Trading Company plans to strengthen its partnership with retailers by developing brand awareness. POINT intends to market its line as an alternative to existing foot wear lines, and differentiate itself by marketing strategies, exclusiveness, sophisticated design and technologies and high brand awareness. The key message associated with the POINT line is classy, upscale, versatile, and inexpensive footwear. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories, raw materials (rubber, leather, velvet) and foot wears for men, women, and children. The Figure is drawn based on the Income Statement of the year 2000, 2001 and 2002 when the company manufactured and distributed only traditional slippers (leather and velvet) for men, women and children.
Keys to Success
Seek out feedback from our customers (teens and adults ladies) to develop a successful foot wear line that meets their needs and tastes. 2.
Develop a niche market for our unique footwear.
Maximize profits by advertising through the Internet.
Maintain low overhead costs by monitoring and scheduling production 5.
Implement a successful marketing campaign to inform the existing clientele and the public of our new image 6.
Build brand image and brand equity through marketing.
2. Company Summary
The mission of the company is to provide a new look and tastes for consumers, based on style and quality by spending very little amount of money in contrast with foot wears from Foreign Countries. Strategy
The strategy of the POINT is to aggressively develop and market a full range collection to consumers. The company intends to market its line as an alternative to existing clothing lines and differentiate itself through its marketing strategies, exclusiveness, and brand awareness. POINT intends to build on its core portfolio of products and overcome any obstacles by using the company's expertise in the foot wear industry. The company's goal in the next year is to make an overwhelming impact on the footwear fashion industry and create a large consumer demand for the product. The company's goal in the next 2-5 years is to venture into men’s, women's and children's footwear. As the company realize that people tend to wear slippers and shoes with sophisticated design instead of traditional slippers made with leather and velvets. Past Performance
Gross Margin %
Collection Period (days)
Other Current Assets
Total Current Assets
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