1.1 – Mission of Neem Aerosol Spray:
GREEN NATURE’s mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations. GREEN NATURE follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction.
1.2 – Vision:
Endeavor to attain a position of leadership in each category of its businesses. Attain a high level of productivity in all its operations through effective and efficient use of resources, adoption of appropriate technology and alignment with our core competencies. Develop its employees by encouraging empowerment and rewarding innovation. Promote an environment for learning and personal growth of its employees. Provide products and services of high and consistent quality, ensuring value for money to its customers. Encourage and assist in the qualitative improvement of the services of its suppliers and distributors. Establish harmonious relationship with the community and promote greater environmental responsibility within its sphere of influence.
2.0 – Industry Analysis:
GREEN NATURE produces neem soap, neem oil, neem uptan, neem shampoo, medicine from neem leaves etc. To give customers new experience of using aerosol, first time we are launching an aerosol which is made from neem and also health and environment friendly. We call it Neem Aerosol Spray.
2.1 – Competitors:
Our product is new in this industry therefore primarily we don’t have any competitor. But in the market there are lots of other aerosol sprays which are not health and environment friendly. So our aerosol spray is completely new and less harmful than others. So our chances of success are higher.
2.2 – Suppliers:
We need suppliers to help us to launch our new product Neem Aerosol Spray. They will take our product and distribute to the customer. Good suppliers are always needed to launch some new product and get connected with the customer.
2.3 – The Regulatory Environment:
Micro and Macro environment is going to affect the success of our new product called Neem Aerosol Spray.
The micro environment of the Company’s our customers, suppliers, competitors, Marketing intermediaries, employees, public, and partners which have great influence in success of the product. So, the company will has to maintain its CRM (Customer Relationship Management), PRM (Partner Relationship Management), ERM (Enterprise Resource Management), SCM (Supply Chain Management) and KM (Knowledge Management), so that we can ensure the quality and have a great image on the mind of the customers.
Demography: The population of Dhaka and Chittagong city is increases, also the number of mosquito and other insects because of unhealthy environment around us. If we can provide better aerosol spray than others, then demand of our product will increase. Economic: If people’s income increases then everybody will have the ability to buy our product. Technological: Technological advancement is required for the increased sales. Political: If the government loses their rules and regulation such as imposing less income tax then our company can easily generate profit and can serve more customer
2.4 – Customer:
High quality aerosol spray.
Availability to the customers.
Available throughout the country.
Natural affect of neem.
2.5 – The Company’s place within the industry:
Legal Status: Public Limited Company
Sector: Pharmaceutical, Consumer Products and Agriculture
Company Location: Tejgaon I/A, Dhaka
Industry’s place: Gajipur, R P Gate.
2.6 – SWOT Analysis:
Strong distribution channel.
Efficient and productive worker.
Strong brand name in the aerosol industry.
Totally nature & health friendly product.