Business Plan for International Restaurant

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Table of Contents

Executive Summary …………………………………………………….2

Company Overview …………………………………………………..4

Business Offering……………………………………………………… 6

Marketing Plan and Analysis ……………………………………..9

Management Team ………………………………………………..14

Financial Projections ……………………………………………….15

Reference and Bibliography……………………………………17

Cyber Café Internet Shop
Executive Summary
Cyber Café will operate primarily as an internet café. The Internet shop is to locate in Harare near University of Zimbabwe and it will basically give internet services to the university students and staff then all citizens at large and also serve refreshments. Cybercafé’ will provide full access to email, World Wide Web, FTP, UseNet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. Cybercafé will also provide its customers with access to introductory Internet and email classes. The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses cybercafé must address. It also allows us to examine the opportunities presented to cybercafé as well as potential threats. The first strategy focuses on attracting novice Internet users. By providing a novice friendly environment, Cybercafé hopes to educate and train a loyal customer base. Cybercafé will follow a differentiation strategy to achieve a competitive advantage in the cafe market. Internet sales were estimated by calculating the total number of hours each terminal will be active each day and then generating a conservative estimate as to how many hours will be purchased by consumers. . Implementation of this organizational form calls for the owner, Mr Tafadzwa Mash, to make all of the major management decisions in addition to monitoring all other business activities.

Company Description
Cyber Café will operate primarily as an internet café with a coffee cafeteria. The Internet shop is to locate in Harare near University of Zimbabwe and it will basically give internet services to the university students and staff then all citizens at large and also serve refreshments. Objectives

The café’s goal is that of multi-faceted success.
* The creation of a unique, upscale, innovative environment that will differentiate Internet services from local internet cafe houses. * Educating the community on what the Internet has to offer and computer operations and packages * Affordable access to the resources of the Internet and other online services. * Supply of Stationery , printing, photocopying and scanning services * Good coffee and bakery items at a reasonable price, basically all refreshments as required by the market * The formation of an environment that will bring people with diverse skills, interests and backgrounds together in a common forum.

Business Strategy

Cybercafé’ will provide full access to email, World Wide Web, FTP, UseNet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. Cybercafé will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

Service Description

Cybercafé will provide its customers with full access to the Internet and common computer software and hardware. Some of the Internet and computing services available to cybercafé customers are listed below: * Access to external POP3 email accounts.

* Customers can sign up for a cybercafé email account. This account will be managed by cybercafé’ servers and accessible from computer systems outside the Cybercafé network. * FTP, Telnet, Gopher, and other popular Internet utilities will be available. * Access to Netscape or Internet Explorer browser.

* Access to laser and colour printing.
* Access to popular software applications like Adobe Photoshop and...
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