Business Plan for International Restaurant
Table of Contents
Executive Summary …………………………………………………….2
Company Overview …………………………………………………..4
Business Offering……………………………………………………… 6
Marketing Plan and Analysis ……………………………………..9
Management Team ………………………………………………..14
Financial Projections ……………………………………………….15
Reference and Bibliography……………………………………17
Cyber Café Internet Shop
Executive Summary
Cyber Café will operate primarily as an internet café. The Internet shop is to locate in Harare near University of Zimbabwe and it will basically give internet services to the university students and staff then all citizens at large and also serve refreshments. Cybercafé’ will provide full access to email, World Wide Web, FTP, UseNet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer.
Cybercafé will also provide its customers with access to introductory Internet and email classes. The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses cybercafé must address. It also allows us to examine the opportunities presented to cybercafé as well as potential threats.
The first strategy focuses on attracting novice Internet users. By providing a novice friendly environment, Cybercafé hopes to educate and train a loyal customer base. Cybercafé will follow a differentiation strategy to achieve a competitive advantage in the cafe market. Internet sales were estimated by calculating the total number of hours each terminal will be active each day and then generating a conservative estimate as to how many hours will be purchased by consumers. . Implementation of this organizational form calls for the owner, Mr Tafadzwa Mash, to make all of the major management decisions in addition to monitoring all other business activities.
Company Description
Cyber Café will operate primarily as an internet café with a coffee cafeteria. The Internet shop is to
Executive Summary …………………………………………………….2
Company Overview …………………………………………………..4
Business Offering……………………………………………………… 6
Marketing Plan and Analysis ……………………………………..9
Management Team ………………………………………………..14
Financial Projections ……………………………………………….15
Reference and Bibliography……………………………………17
Cyber Café Internet Shop
Executive Summary
Cyber Café will operate primarily as an internet café. The Internet shop is to locate in Harare near University of Zimbabwe and it will basically give internet services to the university students and staff then all citizens at large and also serve refreshments. Cybercafé’ will provide full access to email, World Wide Web, FTP, UseNet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer.
Cybercafé will also provide its customers with access to introductory Internet and email classes. The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses cybercafé must address. It also allows us to examine the opportunities presented to cybercafé as well as potential threats.
The first strategy focuses on attracting novice Internet users. By providing a novice friendly environment, Cybercafé hopes to educate and train a loyal customer base. Cybercafé will follow a differentiation strategy to achieve a competitive advantage in the cafe market. Internet sales were estimated by calculating the total number of hours each terminal will be active each day and then generating a conservative estimate as to how many hours will be purchased by consumers. . Implementation of this organizational form calls for the owner, Mr Tafadzwa Mash, to make all of the major management decisions in addition to monitoring all other business activities.
Company Description
Cyber Café will operate primarily as an internet café with a coffee cafeteria. The Internet shop is to
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