Crème Glacée Ice Cream Parlour will sell imported ice cream with the maximum shelf life of three days. Crème Glacée Ice Cream Parlour will sell low fat and regular yogurt and the following ice cream, different flavours like, Apple and Cinnamon, Apple and Cranberry, Vanilla, Chocolate, White Ferrero Rocher, Chocolate Chips, Maple Walnut, Mint Chocolate, Toffee Fudge, Hazelnut, Nut Nougat, Mocha, Pineapple, Mango, Orange, Pistachio, Tiramisu Strawberry Surprise, Blueberry, Raspberry. Customers can also order toppings like nuts, chocolate chips and Maple or Chocolate syrup or exotic fruits like kiwi, dragon fruits and strawberries. Cookies, Pastries, Bagels, Chocolate Mouse, Coffee, Cappuccino and doughnuts will also be produced daily and made available in the ice cream parlour.
Price has been decided by taking into account the price set by competitors of Crème Glacée Ice Cream Parlour. Prices for more than a single scoop is comparatively lower in order to increase volume of sales and thus profits. The table 1 shows the items and the prices.
ItemsPrice with VAT Included in Taka
Single Scoop in Cone / Cup110
Double Scoops in Cone / Cup200
Triple Scoops in Cone / Glass Cup310
Toppings: Chocolate / Maple Syrup, Chocolate Chips and Nuts 45 Exotic Fruits100
Cookies (per piece)30
Coffee (per cup)30
Cappuccino (per cup)55
Ice Cream Parlour will be located in Gulshan 2 close to the five star Westin Hotel and other Pink City Shopping mall. This is an ideal place for an Ice Cream Parlour as it is a quite popular main street and will attract customers visiting from different areas.
Crème Glacée will put into action effective advertising and promotion strategies to entice customer such as:
•Two billboards near educational institutes like schools and universities will be rented for a month....