Business Plan for Food Delivery

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1 The Business
1a) The business idea
1b) The Product range
1c) Merits of the idea
1d) Business objectives
2 Market Analyses
2a) At the macro level
2b) At the micro level
2c) The market response to the idea
2d) Target market/ market opportunities
2e) The competition
3 Marketing
3a) Marketing policy
3b) Marketing policy
3c) Selling activities
4 Production
4a) The logistics
4b) Production capacity
4c) Suppliers
4d) Contingency
4e) Health regulations
5 Ownership
5a) Structure
5b) Employees
6 Finance
6a) Projected Profit and Loss account for the first two years 6b) Break Even Analysis
6c) Cash Flow forecast – Assumptions
6d) Cash flow forecast for the first year’s trading
7 Resourcing
7a) Resources Available
7b) Resources needed


The Business – to deliver basically sandwiches and rolls directly to people at their workplace and to wholesale to outlets such as petrol stations.

The proposal seeks to take advantage of an unexploited gap in the market with the relatively new concept of food delivery, which can be seen to work well elsewhere. The business requires relatively little capital, overheads are minimal, and the margins and cash flow are good with increasing econonomies of scale.

The market – generally more people are eating just a snack at lunch time and sandwiches fill this gap be being cheap and nutritious.

The Bicester area is relatively prosperous and has a growing light industrial and service sector.

Market response to the business idea was excellent and most potential was identified on the industrial estates and with the garages because of the lack of competition due to their geographic isolation and denser concentration of customers.

The main competition identified was home packed lunches and sandwich outlets in the town centre.

Production – to maximise selling time, sandwiches will be prepared in the evening and delivery will commence at 8.00am.

Ownership – sole trader.

Finance – a first year profit of £6,300 is projected, and £14,600 approximately in the second year.

Break even is calculated at £91 daily sales on the basis of one van (which incorporates set up costs) but these drops to £65 with two vans, and to £46 with two vans exclusive of set up costs.

Resourcing - £1,700 owners capital available. Overdraft facility of £2,500 maximum required.

1 The Business

1a) The business idea

To deliver food by van directly to people at their workplace in factories, offices and shops and to wholesale to retail outlets such as petrol filling stations in the Bicester area.

1b) The product range

Basically sandwiches and rolls which I will make and package myself. The emphasis will be on good quality, natural ingredients. The bread, both brown and white, will be supplied by a local bakery, which still uses traditional baking methods, and the meat will be provided by a reputable local butcher who will cook and slice the meat for us.

1c) Merits of the idea

The idea of delivering sandwiches works very well in the Nottingham/Leicester area, where I know of at least two companies who are extremely successful. Other places near the Bicester city People always need to eat, they do so on a regular basis and with little seasonal fluctuation. The business idea requires a relatively low capital input, overheads are kept to a minimum, the margins are good and there are definite economies of scale. I personally have the time and energy to build up the business, together with the advantages of a commercial qualification and background, and also the help of the Manpower Services Commission and the enterprise allowance.

1d) Business objectives
Economically, I want to run a successful business that generates sufficient profit to be able, in three or four years time, to establish a cafe/restaurant in the Bicester area to complement my existing business.

Personally, establishing and building up a business will...
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