business plan for dyson
Contents
1.0 Introduction 3
2. Corporate Objectives 4
3) Market Overview 5
4) Marketing Audit: Internal and External 6
4.1) Marketing Mix of the New Product Line 6
4.2) SWOT Analysis of Dyson Company 7
Strengths 7
Weaknesses 8
Opportunities 8
Threats 9
4.3 PEST Analysis of the UK 9
4.4) Porter’s Five Forces 10
5) Assumptions 11
6) Promotions 11
7) Alternative Plans 12
8) Promotional Programme 12
9) Measurement and Control 13
Appendices 13
References: 15
1.0 Introduction
Vacuum cleaners are among the household appliances that are earning global popularity. The market of vacuum cleaners was a bit low before 2010, but the market has risen steadily. This prospect shows that innovations and improvements on vacuum cleaners, will be necessary, in order to cater for the growing market needs. In addition, there is an opportunity in the vacuum cleaners market, which vacuum cleaners manufacturing companies should exploit. One of the most popular vacuum cleaner companies is Dyson Ltd, which has earned popularity in U.K., due to its innovations. The market requires an efficient, high quality, user friendly, eco-friendly and less noisy vacuum cleaner. Product development is a crucial aspect, in achieving sustainability, competitiveness and profitability.
Dyson Company is a technology company that deals with designing and manufacturing hand dryers, heaters, vacuum cleaners and bladeless fans. The Company is well-known due to its innovations, which intends to improve customer experience. Dyson has been extremely proactive in market development over the years, and its innovation. As a result, Dyson Company has dominated the UK market and achieved profitability and competitiveness. Market development is complex and requires major adjustment in the mindsets, in order to be successful.
In order to establish a new product, combinations of factors are necessary. These include business planning, competitor awareness, market research, product development,
1.0 Introduction 3
2. Corporate Objectives 4
3) Market Overview 5
4) Marketing Audit: Internal and External 6
4.1) Marketing Mix of the New Product Line 6
4.2) SWOT Analysis of Dyson Company 7
Strengths 7
Weaknesses 8
Opportunities 8
Threats 9
4.3 PEST Analysis of the UK 9
4.4) Porter’s Five Forces 10
5) Assumptions 11
6) Promotions 11
7) Alternative Plans 12
8) Promotional Programme 12
9) Measurement and Control 13
Appendices 13
References: 15
1.0 Introduction
Vacuum cleaners are among the household appliances that are earning global popularity. The market of vacuum cleaners was a bit low before 2010, but the market has risen steadily. This prospect shows that innovations and improvements on vacuum cleaners, will be necessary, in order to cater for the growing market needs. In addition, there is an opportunity in the vacuum cleaners market, which vacuum cleaners manufacturing companies should exploit. One of the most popular vacuum cleaner companies is Dyson Ltd, which has earned popularity in U.K., due to its innovations. The market requires an efficient, high quality, user friendly, eco-friendly and less noisy vacuum cleaner. Product development is a crucial aspect, in achieving sustainability, competitiveness and profitability.
Dyson Company is a technology company that deals with designing and manufacturing hand dryers, heaters, vacuum cleaners and bladeless fans. The Company is well-known due to its innovations, which intends to improve customer experience. Dyson has been extremely proactive in market development over the years, and its innovation. As a result, Dyson Company has dominated the UK market and achieved profitability and competitiveness. Market development is complex and requires major adjustment in the mindsets, in order to be successful.
In order to establish a new product, combinations of factors are necessary. These include business planning, competitor awareness, market research, product development,
References: Grundy, Tony, and Laura Brown. The ultimate book of business skills the 100 most important techniques for being successful in business. Chichester: Capstone, 2004. Print. Gottlieb, Mark. "Conventional Wisdom Be Damned." Industry Week/IW 248.12 (1999): pp 36-38. Academic Search Complete. Web. 19 Aug. 2013. Jose, CA (PRWEB), San. "Global Household Vacuum Cleaners Market to Reach US $13.2 Billion by 2015, According to New Report by Global Industry Analysts, Inc." PRWeb. 1 Apr. 2010. P. 1 Web. 20 Aug. 2013. Bodimeade , Matt. "Dyson continues to lead the way within the UK vacuum cleaners market." Yahoo! Finance UK., 29 Apr. 2013. P. 1 Web. 20 Aug. 2013. Yiyao, Wu. "Dyson 's eyes on Chinese markets[1]|chinadaily.com.cn." China daily US Edition. 21 Mar. 2013. P. 1Web. 20 Aug. 2013. Brand, Michael T. "Introducing New Products, Marketing Plan Article." Inc.com. N.p., 1 Mar. 1999. Web. 21 Aug. 2013.