Business Plan for Cosmetology Class

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COMPANY DESCRIPTION
Pure Serenity Day Spa is a new upscale destination in Fairbanks, AK, offering a complete day spa experience. We offer ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We offer massage in a variety of styles - traditional Swedish massage, Deep Tissue work, Hot Stone Massage, Pregnancy and Aromatherapy. We also offer facial and waxing services and body treatments. The day spa has the latest in anti-aging products and techniques but does NOT offer services on hair such as cutting, styling and coloring.

MISSION
Our goal is to tailor the client's experience based on initial interview information, as well as feedback during the treatments, to ensure the client's comfort and satisfaction, and to increase repeat business. We are mindful of the overall experience - using only the finest oils and lotions, beauty treatments and aromatherapies. We strive to provide every client with one of a kind total pampering experience.

GOALS & OBJECTIVES
1. Achieve $28,000 in sales the third month after opening by performing 10 services per day. 2. Achieve $60,000 in sales the six month after opening by performing 20 services per day. 3. Have a local client return rate of 85% by the end of the first six months. 4. Become an established community Spa destination by the end of the first 12 months. 5. Perform 30 services per day by the end of the first year. PHILOSOPHY

Client satisfaction is most important to this business. The service the client receive along with the caring attitude of the staff will ensure repeat business and help gain more business by word of mouth advertising which in return will help profit.

TARGET MARKET
We are primarily targeting potential clients who live or work locally. Along with these individuals we will also be targeting tourist. Overall we are targeting any individuals who need to be pampered and some relaxation.

INDUSTRY...
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