Business Plan Example

Only available on StudyMode
  • Download(s) : 71
  • Published : April 5, 2015
Open Document
Text Preview


Business Plan
Jerry Graves
LCBM499 – 02B – Capstone Course
April 5, 2015
Starkey, Richard

Table of Content
Executive Summary …………………………………………………………………….Pg. 3 Mission Statement ………………………………………………………………………Pg.4 Summary Overview ……………………………………………………………………..Pg.5 Competitive Analysis …………………………………………………………………....Pg.6 SWOT Analysis ………………………………………………………………………….Pg.8 Target Market ……………………………………………………………………………Pg.10 Marketing/sales strategy …………………………………………………………………Pg.11 Marketing Time Line …………………………………………………………………….Pg.12 Organizational Chart ……………………………………………………………………..Pg.13 Ownership information …………………………………………………………………..Pg.14 Management profiles ……………………………………………………………………..Pg.16 Operational Plan ………………………………………………………………………….Pg.18 Human resources …………………………………………………………………………Pg.19 Security Procedures ……………………………………………………………………….Pg.20 Facilities Plan ……………………………………………………………………………...Pg.21 Finance the Operation ……………………………………………………………………..Pg.22 Financial Assumptions …………………………………………………………………….Pg.22 References …………………………………………………………………………………Pg.23

Executive Summary

Love on a Plate Café is a new style of Café located downtown Pasadena California. Love on a Plate Café caters to guests with special dietary needs such as diabetes and gluten free products that will be moderately priced. The food is influenced by traditional American and French cooking techniques. Love on a Plate Cafe is committed to using the freshest local ingredients and giving our guest an unforgettable experience. Love on a Plate Café is owned and operated by Jerry Graves’s sole proprietor. Mr. Graves is educated in the culinary field, and he has handpicked his management team which are liked minded individuals. The Café is completely different from other competitors in the area which give the Café an advantage. The marketing strategy is brilliant and will cause a buzz in the community long after the grand opening. Love on a Plate Café is unique and the first of its kind that also caters to the night life of local residents.

Mission Statement

Love on a Plate Café ensures that each guest receives friendly, professional, courteous and prompt service at the Café. Love on a Plate Café ensures that all guests are treated with respect and dignity they deserve. Love on a Plate Cafe is committed to using the finest ingredients for recipes in order to deliver the best quality food for our guest. Love on a Plate Cafe takes pride in providing a dining experience that our guest will not forget while providing a clean establishment for our customers. Love on a Plate Café plans to provide our guest with a sophisticated, sensual, casual dining experience for Pasadena’s citizens and visitors who frequent the city's casual dining spots.

Summary Overview
Love on a Plate Café is a modern Café that is located on the corner of Fair Oaks and Colorado in Pasadena, California. In addition, Love on a Plate is in an area with a shopping mall. Love on a Plate Café will have a modern American plated service from an A La Carte Menu. The A La Carte Menu will allow the guest to choose the favorite dishes with their entries. The Café will be open from 10:30 am to 10:00 pm Sunday through Thursday. Love on a Plate Café will have extended hours on Friday and Saturday from 10:00 am through 1:00 am. The extended hour will provide additional income due to the night life of the area. Love on a Plate Café has 75 seats with an additional 16 seats outside.

Love on a Plate Café marketable feature is “We use fresh organic products to deliver the best quality meals”. In addition, Love on a Plate Café caters to guests with special diets such as diabetes and gluten free products. All recipes of Love on a Plate Café are prepared from scratch daily to guarantee freshness a quality.

Competitive Analysis

Love on a Plate Café will have a broad customer appeal due to our...
tracking img