Business Plan Events Management

Topics: Asset, Balance sheet, Want Pages: 24 (4904 words) Published: November 30, 2010
Business Plan
Grand Events Management


Sobeyah Shah

Grand Events Management
House 143, Street 7,
F-7, Jinnah Super,
Islamabad, Pakistan.
Telephone : 051-2481215
Website :

Table of Contents

I.Table of Contents3

II.Executive Summary4

III.General Company Description5

IV.Products and Services6

V.Marketing Plan7

VI.Operational Plan15

VII.Management and Organization19

VIII.Personal Financial Statement20

IX.Startup Expenses and Capitalization21

X.Financial Plan22


Executive Summary

Grand Events Management is an organization which is one of the rare events planning organizations of Pakistan. GEM helps its clients forget all the worries and tension regarding tons of work to be done before a big occasion. Gem is here to make sure you get the day perfectly as you desired with no work for you to be done. All the clients have to do is sit back, relax and wait for the big occasion to arrive. All the work is our responsibility.

GEM provides number of services which includes birthdays, baby showers, weddings, concerts, fashion shows and what not.

GEM deals with all the vendors, negotiates with them and select the perfect and the most reasonable one for you big occasion.

GEM fee per event largely depends on the services that clients want, their level and size.

GEM has a small competition in the market right now which is a great strength for GEM as attracting customers would be easier and GEM name would be engraved in the pioneers of this business.

GEM is different from the other events planner in a way that others tend to provide some services and misses out some, but here at GEM we have made sure that we provide you each and every service under one roof.

General Company Description

Mission Statement:

We make sure customers get what they desire and we get what we deserve.

Company Goals and Objectives: We want all sorts of entertaining events for our customers to be extremely exhilarating. We would like to get into each and every detail of the events so that no room for any complain is left. Our packages will be designed in a way that they would be reasonable and convenient for the clients as well as revenue generating for us.

Business Philosophy: For GEM the satisfaction of the clients related to their big days(events) is important as well as generating enough revenue to pay of the handwork of the employees and to improve the services is important.

We will market our products mainly to the youngsters because they are the ones mainly involved in various events as well as getting married.

Events management is relatively rare in Pakistan and especially in Islamabad but that does not mean there is no growth opportunity for it. This industry is gradually growing and people are moving towards hiring events planners. These circumstances generate great opportunity for our company as we would be included in the pioneers of this industry and also we can enjoy more customers due to the low competition yet.

The greatest strength that GEM possesses is that we provide several different services under one roof, events planning and wedding planning are usually two separate services provided by two separate companies but we have combined both in our company. The factor that GEM is one of the very few events planning services in Islamabad and Rawalpindi will make it succeed as it will attract more customers due to limited competition. The sort of competition that GEM faces are usually events planners and wedding planners, combining these both in our company will become as our biggest competitive strength. The experience of being the management member of various events and also the participant of them along with my artist skills and experiences will be my contribution to this new venture.

Legal form of ownership: Sole proprietor would be the legal form...
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