Business Plan for Event Photography

Address and Phone Number
1-888-WED-PHOTO
http://www.wardsweddingphotos.com
E-mail:  
Prepared:   4/30/01
Copy 1
Contact:   Jesse Ward, Manager

►Ward's Event Photography◄

This business plan is the property of WEP and contains proprietary information.   This document cannot be reproduced, copied, or otherwise shared without the written consent of WEP.


1.

0.0 Table of Contents

0.0:   Table of Contents

1.0:   Executive Summary
2.0:   Company Overview
Market Opportunity Explanation
Legal Form of the Business
Company Location
History
Growth and Financial Objectives
Manager Information
3.0:   Market Analysis
Summary
Analysis of the Industry
Target Market/Customer Profile
Competition
4.0:   Service Offering
Summary
Uniqueness
Description
Competitive Comparison
5.0:   Marketing Plan
Customer creation and retention
Pricing
            Positioning
Delivery
Promotion
6.0:   Financial Plan and Analysis
7.0:   Cost Assumptions

1.0                                                                                                                       2.
Ward's Event Photography Business Plan

Executive Summary

Ward's Event Photography (WEP) is a small business that provides photography services (with a focus on weddings) to clients looking for high quality, fair price, and great service.  
WEP is organized as a sole proprietorship, with Jesse Ward as the owner and sole employee.   He does all the photography for the events as well as taking reservations, purchasing equipment, and doing the business' books.  
Jesse Ward will be contributing his own capital to the business for start-up costs, and has secured financing from several other sources, but will still need $10,000 in start-up costs.  
This business will be run from Howard, Colorado.
To start, WEP's marketing plan will focus on advertising in local areas like Salida, Cañon City, Buena Vista, and Leadville.   The advertising will... [continues]

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