Business Plan Elco



Business Plan
By Tell’m business advisors

Group

Tutor

Date
28 September 2009Table of contentsExecutive Summary 4
1 Situation sketch 6
1.1 Problem definition of ELCO 6
1.2 Research question 7
1.3 Research objective 7
1.4 Research methodology 7
1.5 The structure of the report 7
2 Mission, vision, objectives 8
2.1 Mission 8
2.2 Vision 8
2.3 Objectives 9
3 External development analysis 10
3.1 Micro-level 10
3.1.1 Function of the products for the customer 10
3.1.2 Activities around the core product 11
3.1.3 Needs of the customer 11
3.2 Analysis of the industry 11
3.2.1 Supplier 12
3.2.2 Customer of ELCO 12
3.2.3 Product substitutes 12
3.2.5 Threat of new Entrants   13
3.2.6 Competitive rivalry within the industry 13
3.3 The macro-environment 13
3.3.1 Demographic factor 13
3.3.3 The ecological factor 15
3.3.4 The technological factor 15
3.3.5 The social-cultural factor 16
3.3.6 The political-jurisdictional environment 16
3.3.7 Conclusion 18
3.5 Opportunities and threats 18
4 Internal development analysis 19
4.1 Porter model 19
4.1.1 Inbound Logistics 20
4.1.2 Operations: 20
4.1.3 Outbound logistic 20
4.1.4 Marketing & Sales 20
4.1.5 Service 21
4.1.6 Procurements 21
4.1.7 Technology development: 21
4.1.8 HRM 21
4.2 Strengths and weaknesses 22
4.2.1   The strengths and weaknesses of the method 22
4.2.2 Connections within the Porter Model 23
4.3 Core competencies 24
4.3.1 Core competence 24
4.3.2 Define core competence by VRIO 24
4.3.3 VRIO analysis of   ELCO products 24
4.3 Greiner 26
5 Total quality management 28
5.1 INK 28
6 Planning and control cycle 29
7 Innovation strategy 30
8 Finance 31
9 Strategic choices 33
10 Strategy implementation 35
10.1 Market penetration 35
10.2 Product development 35
10.3 Diversification 35
10.4 Market Opportunities 36
10.5 Strategic Opportunities 36
10.6 Strategic Risks 37
10.7 Financial Risks 37
11 Conclusions 38
Enclosure 1: Five force model of Porter &... [continues]

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