1.0 Executive Summary
Terranova's Chevrolet is a start-up organization that offers a complete domestic care repair service and sales as well as a full-featured retail parts store. Terranova's will serve the New Rochelle, NY market with one convenient location and possibly more. Terranova's will grow into a business with $13.3 million in sales by year three. We will sell cars for general motors so we will not be purchasing them and GM will pay the sales team
The auto repair market has a lot of competition; however, almost all only offer service. Terranova's will differentiate themselves by not only offering a hassle-free repair service, but a fully stocked parts department. Not only will this serve a wide range of customers for both service and parts, but the parts department will support the service department by allowing the service department to turnaround jobs far faster than the competition with generally all of the needed parts in stock and on location.
Terranova's also differentiates themselves by having 10 bays at the location. This offers incredible value to customers who need their cars fixed right away. Waits for service and parts are ideas not entertained by Terranova's. Lastly, Terranova's offers unlimited shuttle service for repair customers making the entire service experience as painless and convenient as possible.
Terranova's will attract and maintain a loyal customer base through their customer-oriented focus on business. All employees are trained and held responsible for providing superior service, developing a long lasting trust bond with customers. This is very important, especially in the auto repair industry where trust and honesty are not the image of repair facilities.
The Management Team
Terranova's has a strong management team that will allow them to execute on this exciting idea. Terranova's has four partners, John Terranova, Giovanna Terranova, Ciro Terranova, and John... [continues]
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