Overview Objectives Strategies
Branding Destination Commercial Private Label Expansion
Sales Budget Income Analysis Sheet Advertising & Promotion Budget
The aim of this plan is to make sure that all elements of the professional marketing mix “4Ps (Product, Price, Place, & Promotion) + CCS (Customer sensitivity, Customer Convenience, & Service)” are adequately fulfilled and accomplished. To do the job right, a convincing R&D & public relations should be added to the said marketing mix. In short, our mission is to specify “what we have to do to bring customers in and what we have to do to make them come again, & again, & again… By realizing the qualities of this Mission, “SELLING” will be met spontaneously.
“Rest assured the difference between many, a success & failure is the market planning and nothing else”
Jay Conrad Levinson.
Due to the nature of MAXIMUS project, we followed the logical sequence of presenting such a phenomenal service project.
MAXIMUS is a brand, lifestyle, modernity, affordable prestige status, self-pampering & everlasting enjoyable experience.
1. Conceptualize a new image of “CAR-CARE” industry. 2. Attract, retain, & develop the highest possible range or profitable customers. 3. Strengthen perceived values of MAXIMUS.
4. Expansion and recognition of MAXIMUS brand Kingdome wide, regional.
5. To own the service-tainment category and to position MAXIMUS as a leading social developer model.
1. Branding Strategy:
To create emotional attachment, feeling of involvement, a sense of higher and distinctive quality and an aura of benefits that surround MAXIMUS.
2. Destination Strategy:
To create a compulsive attitude that leads to a spontaneous behavior by the consumer towards MAXIMUS.
3. Commercial Strategy:
Includes pricing policy, price structure, Sales budget, & A&P Budget.
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