1. Executive Summary
D’n J is a small company which sales hands-made bags made by jeans and leather. People can find many kinds of bags in our shop and order their own designs for us as well. With the limited and distinctive edition, our bags will make many connoisseurs who maybe wish to own them.

The D’n J Company is a start-up business that is location-based and website-based. The company’s homepage is www.dishion.com where we put all the necessary information and contacts for the customers. In addition, they can order us by calling or e-mail to find out the best choice for them. Other ways, customer can visit our shop physically to find out their own matched products and also get more informative conversation from the sale-men.

D’n J is coming to market with slogan: You’re unique. We focus on our products

The form of our ownership is general partnership and the company is run by three people. The partners will have the rights to maintain the company and manage it. We decided to set up the company on 7th July, 2014. In this time, we will graduate from university and with us the number 7 is very meaning and lucky. We hope when people see the time we open the shop, they will feel we want to serve them in the best way we wish and give them the luckiness and happiness as well.

  1. Objective

Our customer groups, first of all is that the both Vietnamese people and foreigners who are living and working in Ho Chi Minh City, Vietnam. People who have fairly good salaries can be our close customers. When people have money and they want to find something special and peculiar things, they can come to our shop. Because the bags will be made all by hands so its price will be higher but our company commits that they will be qualified and unique.

The second customer group is tourists who come and visit Ho Chi Minh City every different season. Visitors who really want to buy special things for their relatives when they come back to their country, our shop will... [continues]

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