Preview

Business Plan

Powerful Essays
Open Document
Open Document
6708 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business Plan
Table of Contents

Contents
1. Executive summary 2

2. Introduction 4

2.1. Situation Analysis 5
3. Marketing 6

3.1. SWOT Analysis 6 3.2. Competitive analysis 8 3.3. Market segmentation 9 3.4. Target market 10
4. Marketing analysis 12

4.1. Pricing strategy 13 4.2. Marketing strategy 15
5.0. Strategy and implementation 17

5.1. Research action plan 17
6.0. Market forecast 18

7.0. Management 19

7.1. Management Team 20
8. Operations 22

9.0 Forecasting 23

9.1Start up summary 23 Table for start up 24 9.2. Sales forecast 25 9.3. Revenue forecast 26 9.4. Expenses forecast 27
10.0. Financial analysis 27

References 37

Executive summary

Pimp My Hair Sdn Bhd salon aims to be the premier salon in Sunway Pyramid and Malaysia as a whole through a unique of offered services and products. The business will be set as a Limited liability company with Jane, Hussein and Caroline as the owner of the business holding different number of shares in the company.

Products and services

Pimp My Hair Sdn Bhd offers a wide variety of mind and body healing services and products. The salon aspect of the business will provide for both male and female with any type of hair styling; however the main focus will be African people. This is all done in a relaxing environment.

Company location and facilities

Pimp my hair salon is going to be located at Sunway Pyramid near the shopping mall and this is because it is the central point where most young people even from places like Limkokwing University come for shopping. This site is a high profile area with easy access and ample parking, besides that there are more than 800 students in Sunway, Tailors and Monash Universities. The mall is anchored by a cinema, specialty retail and service shops, lagoon recreation center, food pavilion and a couple of clubs after looking good at Pimp My Hair Sdn Bhd.

Company ownership

Pimp my hair salon plan to be a private



References: Kotler P, Armstrong G, Brown L, Adam T (1998),Principles of Marketing, 4th ed, Australia: Prentice Hall Lim .A, (2010) Making cut, The star online, Samson. R, and Cortes. M, (2009) how to start a salon, http://www.entrepreneur.com.ph/starterkit/article/how-to-start-a-salon [accessed 7 June 2010 Shannon, sample marketing plan,(2009) Primm. S, Roncevich.T, (2007), Upstart business consulting group, Mobile hair Salon Company www,upstartbcg.com

You May Also Find These Documents Helpful

  • Satisfactory Essays

    My type of promotional activity is a peacock inspired theme, the objectives for this activity where to create a look to develop and enhance our skills, to increase salon business, Introducing new products and services.…

    • 379 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Jawed Habib

    • 486 Words
    • 2 Pages

    The breathtaking achievements prove his excellence on all kinds of hair so it is modest to say that “getting your hair done at Habib’s spells the message loud and clear that you’re in tune with the times”. Today Habib’s is the market leader in hair styling and beauty industry in India. We operate 300+ salons & 12+ hair academy schools in India.…

    • 486 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Salon Owners

    • 1435 Words
    • 6 Pages

    Salon owners across the country grapple with issues of business building, staff retention, product choices and much more, combining business with the creative art of understanding trends and what customers want. Salon India profiles some of their hopes and aspirations from across the country…

    • 1435 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Business Plan- Hair Salon

    • 4376 Words
    • 18 Pages

    Hot Heads Salon is designed to serve the Boynton Beach area with the highest quality hair services for the most economically friendly prices. With the fashion industry continually changing, Hot Heads Salon will remain up to date with only the latest and greatest techniques. In an attempt to protect the environment, an organic philosophy has been instilled. The environment of the salon is stunning with the use of bright, warm colors leaving the clients to feel at ease when receiving services from our highly trained staff. Regular attendance of conferences and training programs are required by all employees, in ensure that they are, and will remain, at the top of their game. Hot Heads Salon provides a high level of energy with a youthful excitement while doing hair, and only hair.…

    • 4376 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    business plan

    • 303 Words
    • 1 Page

    Filipino’s are described as great food lovers and what a great tribute for this, a project in Entrepreneurial Management, the proponents prepared an idea for the food industry.…

    • 303 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    BUSINESS PLAN

    • 268 Words
    • 4 Pages

    Q1. Assume the role of Shelley Edison. Using the financial statements for Eden's Garden, calculate the 12 ratios covered in this chapter..…

    • 268 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Salon System

    • 353 Words
    • 2 Pages

    The beauty salon has become an almost iconic figure in Western culture and Southeast Asian culture as well as in modern generation. The beauty salon is where a woman goes to have their hair and nails done, but is also a center for community news confessions and general ‘hen parties”. As such, choosing a beauty salon is a process most women and even men will undergo.…

    • 353 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    business plan

    • 259 Words
    • 2 Pages

    Collecting trash to assemble and redesign them again isn’t well-known business and not yet still established. We see the Icon Arts and Craft Shop etc. as our competitor. This business will…

    • 259 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    WERTYYY

    • 440 Words
    • 2 Pages

    “It is our commitment to bring out the beauty in every Filipina.” To provide reasonably priced, convenient hair styling. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. For several years now, we are continuously striving to give the clients their best salon experience that exceeds expectations. With a roster of benchmark stylists in the industry, we exert great efforts to give meaning in striking the balance between quality and affordability. We give our clients a satisfied feeling of confidence for less.…

    • 440 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Business

    • 779 Words
    • 3 Pages

    jchfjcjvjcjvjvhvjvj j j As a salon owner, you may run into issues that require you to step back and examine your own policies, standard operating procedures and ethics. Every time we learn, every time we go through change, we have an opportunity to improve. By approaching each challenge as it arises with a cool head, reason and patience, you give yourself, your business and your staff an opportunity to grow from a challenging experience.…

    • 779 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    EXECUTIVE SUMMERY

    • 427 Words
    • 2 Pages

    Beautification is not a luxury now; it is a necessity. Persona is one of the most well-known brands in Bangladesh providing premier lifestyle solutions for men, women & children. The visionary of this vision is Kaniz Almas Khan.Persona which was incorporated in 1984 by Kaniz Almas Khan. They Provides three types of services are Premium Service, Quality service and Regular service. Premium Service includes makeup by Kaniz Almas like Bridal makeup and party makeup, Quality services like facials, hair and skin treatment, hair re-bonding and Regular services haircuts, hair dressing, hair wash and color, waxing and hand & foot care. Kaniz Alamas Khan, MD and founder of Persona, a renowned makeover artist, beauty specialist and successful woman entrepreneur in Bangladesh. Then she started her first venture Glamour. Persona has some other sister concerns. Some of them are a very first-male beauty care center named Persona Adams, a joint venture beauty care center of Persona with famous Indian beauty care specialist Jawed Habib named Habibs@Persona at Gulshan, Dhaka, a Spa center named Persona Spa. Persona is going to open a Gym named Persona Health.…

    • 427 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Inventory System Thesis

    • 738 Words
    • 3 Pages

    There are a lot of salons all over the country. Each one has their own trademarks when it comes to the field of hairstyling. But if you want to have the best European hairstyle created by the experts here in the Philippines, David's Salon is the one that you're looking for. It has over 200 branches nationwide. The salons offer a wide variety of hair services. Hair products are also available in the salons.…

    • 738 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Supply and Demand

    • 1605 Words
    • 7 Pages

    Shanyce’s beauty salon will be located at 83 Hagley Park Road, Kingston 20. It is a highly populated area where schools and other business places are located; this is an ideal location for a beauty salon as there are no other beauty salons of close proximity. It is also a safe place as it is located close to the Hagley Park road police station. Adjacent to the location are housing projects that are under construction, hence the demands for hair care will be greater. Proper infrastructure such as: roads, water, electricity and adequate parking are in place. The raw material needed for operating the beauty salon will be easily sourced from beauty supply stores and other wholesale establishments that are in close proximity.…

    • 1605 Words
    • 7 Pages
    Better Essays
  • Good Essays

    People seek beauty. They are constantly looking to improve what they have or give themselves a whole new look. They drop by the nearest hair and beauty salon to be pampered by stylists and beauticians to style their tresses, shape their eyebrows, and color their nails – all for a few (or more) bucks. An hour in a hair and salon shop every month and one emerges confident and ready to take on the world. The hair and salon business can be started with moderate capitalization. Success in this venture depends on the ability to provide a consistently high customer satisfaction. The successful hair and salon business is one that offers excellent service, use quality products, and provide an enjoyable atmosphere at an acceptable price. Customers of this type of business are willing to pay for a higher price to an operation that can satisfy the client’s desire for improved physical appearance and even mental relaxation. According to the financial condition of people in Bangladesh, people would be more likely to spend money to make them more beautiful in appearance. From now to near future people will spend their earnings more on their physical beatification.…

    • 622 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    It will be purely be a sole proprietorship. There will be a single owner of the Salon who will also be an in charge of management and finance as well as a beauty expert to give valuable suggestions to the customers, whereas loads of others workers will also be there who will be rendering services to the customers.…

    • 829 Words
    • 4 Pages
    Powerful Essays