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©NovaUCD April 2008
NovaUCD Template Business Plan
Table of Contents 1. Executive Summary A. Description of the Business Concept and the Business B. Management Team C. The Opportunity and Strategy D. The Target Market and Projections E. Research and Development F. Financial Projections G. Funding Requirements 2. Management Team A. Key Management Personnel B. Shareholders and Board Members C. Supporting Professional Advisors and Services 3. Industry and the Product(s)/Service(s) A. The Industry B. The Company and the Concept C. The Product(s) and/or Service(s) D. Entry and Growth Strategy 4. Market Research and Analysis A. Target Market and Trends B. Competition and Competitive Advantage C. Customer and Estimated Market Share/Sales D. Ongoing Market Evaluation 5. Marketing/Sales Plan A. Overall Marketing Strategy B. Pricing C. Sales Strategy D. Advertising and Promotion 6. Research and Development A. Development Status and Tasks B. Difficulties and risks C. Product Improvement and New Products D. Costs E. Intellectual Property Issues 7. Operating and Staffing Plan A. Location and Facilities B. Strategy and Plans C. Regulatory and Legal issues D. Staffing 8. Financial Plan A. Key Assumptions B. Profit and Loss accounts C. Balance Sheets D. Cash flow 9. Critical Risks and Problems 10. Funding Requirements 11. Appendices 3
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The following business plan framework follows the order of presentation of the table of contents. When preparing your... [continues]
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