Business Plan

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|BUSINESS PLAN |
|THE SASSY STYLE: Beauty Salon for ladies. |
|Submitted to: |
|Mr. Mohammad Navaid Khan |
|Submitted by: |
|Ms Subha Ahmed |
|Id # 8825 |
|Entrepreneurship & Small Business |

THE SASSY STYLE BEAUTY SALON

The Traditional way of beauty care

(Experts in Party Makeup)

I. INTRODUCTION

THE SASSY STYLE BEAUTY SALON

The Traditional way of beauty care

(Experts in Party Makeup)

TARIQ ROAD KARACHI

(021) 2345423

____________________________________________________________

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Proprietor: Ms Subha Ahmed

DESCRIPTION OF BUSINESS

Nature of Business = Beauty care service provider.

BEAUTY SALON FOR LADIES :

The Sassy Style Beauty Salon will provide the most classic fashions in bridal hair styles and make up applications for all wedding occasions. As our USP we will provide the service of party make up mehndi designs and hairstyling not only at salon but at customers’ home as well. The purpose is to provide quality service to more customers and ensuring them the comfort and ease to avail the service. To achieve this mission the Sassy Style Salon will start operating initially with a single van. Customers could call and email to request us to visit them at home through telephone and website.

With this unique service we will offer discounted deals for customers on different occasions like Mayon, Mehndi, Eid, Chand Raat, Dholki etc. Such deals for specific occasions will be designed for 3, 5 and 8customers.

FINANCING

The financing structure of The Sassy Style Beauty Salon would be a mix of Equity and Debt. The proportion would be 75% Equity and 25% Debt.

This report is confidential and is the property of its proprietor Ms Subha Ahmed. It is intended for use only by the persons to whom it is transmitted and any copy of its contents without the prior written consent of the proprietor is prohibited.

I. INDUSTRY ANALYSIS & ENVIRONMENT ANALYSIS

The field of personal care and beauty salons is a growing field in Pakistan. People are becoming more and more conscious about their health and grooming. According to a rough estimate, even in developing countries like Pakistan people have been spending a significant amount of money on self grooming and beauty therapy.

a) STRENGTHS

• First mover advantage in providing mobile solutions to beauty care problems in a professional manner.

• Focusing on middle class income group to make use of new opportunities by offering service at affordable rates

b) OPPORTUNITIES

• New innovative service lines in future as this field have great potential.

c) WEAKNESSES OF VENTURE

• Lack of local suppliers for quality make up supplies.

• A number of competitors are already operating.

d) THREATS

• Socio-political conditions of the country.

• Changing advancements in technology.

• Rapid change in consumer tastes.

• Others may copy our USP.

A. FUTURE OUTLOOK AND TRENDS

With increasing exposure of media and internet people are now more open for services like beauty therapy and grooming. The number of Beauty Salons has been growing in number especially in big metropolitans like Karachi. So, trends in this field are expected to be positive in future.

B. ANALYSIS OF COMPETITORS

For Sassy Style Beauty Salon, there are both...
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