Business Plan

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Date:December 25, 2000

To:Partners of SSFIV Venture Capital

From:John Smith, Managing Partner

Subject:Business Proposals

SSFIV Venture Capital recently received three business plan proposals. We have some available funds, so we should put that money to use by investing in one of these three companies. Mid-Atlantic Recycling is a compost manufacturer that is using human waste sludge as its source material. Mother’s House Cleaning Service is a maid service focused on upper income homes. Finally, Marrowstone Advertising Consultants is an advertising agency for nonprofit institutions. While all three of these companies have their merits, the standout in the group is Marrowstone Advertising Consultants.

The Company

Marrowstone is a limited liability partnership founded by Curtiss Cole. Mr. Cole served as a marketing executive for the Boy Scouts of America. He also worked with the Sierra Club and the Audubon Society. These experiences give him direct, high-level experience in the field of nonprofit advertising. Mr. Cole is joined by David Danielson. Mr. Danielson also has tremendous experience in the advertising business. He worked for Ford Motor Company for 10 years and was also the chief marketing executive for the Boy Scouts of America. The company has also identified a chief financial officer and an audio-visual director.

The Market

The company plans to harness Mr. Cole’s and Mr. Danielson’s experience with the Boy Scouts and focus directly on nonprofit advertising. This is an emerging market with a huge pool of potential clients. Marrowstone will focus on three types of nonprofits.

1. Environmental

2. Youth development

3. Cultural

Environmental nonprofits consist of organizations such as the Sierra Club, Word Wildlife Fund, and the Nature Conservancy. Due to the recent green movement throughout the world, this is the fastest growing group of nonprofits. The youth development nonprofits are some of the...
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