Business Plan

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Table of Contents

|Executive Summary |………………………………………...2 | |Company and Product Description |………………………………………...3 | |Marketing Plan |………………………………………...5 | | Operations |……………………………………..... 7 | | Financial plan | | | | | | | Recommendations |……………………………………….16 | | | | | | | | | |

Executive Summary
Nowadays, many people have difficulties in managing their time because of their tight schedules and so on. Therefore we have created an innovation that could possibly help people to overcome their time managing difficulties. Shaking Pillow is an innovation that was created to accompany costumer in their daily life. Shaking Pillow is a pillow with a built in alarm clock. What is unique about this innovation is when the Shaking Pillow rings, it would also shakes. This innovation is hoped to be helpful for those who could not be on time to their appointments.

Industry and Competitor Analysis

Industry Overview
The industry in specific can still be seen as quite new, or rather “untouched”. As alarm clocks are generally used as a tool for waking up, there have been few innovative or “hybrid” products out in the market that combines both a wake up device and a pillow in one.

So instead of comparing our product with other similar products that are hard to come by, making a comparison with the general alarm clocks would be a better choice.

Sales of alarm clocks, aware by all, are considered to be steady, if not increasing. Not to mention with the invention of new gadgets that implements the alarm function as well, it is indeed a difficult market to break into. On the other hand, the difficulty may also turn out to be our advantage as it shows there are users out there who are willing to try out new ideas and product innovations.

Competitor Analysis
Technically, there are no exactly similar products out in the market up until now but there are several similar products that me be of concern to how well our products may sell in the market. For example the conventional alarm clock, as mentioned before, are our main competitor. There is also a new innovative product called “Snore Pillow” made by France Bed, which is scheduled to be released for sales in September 2007. Its functions include having a sensor inside the foam pillow, which will wake the user through vibration when it detects snoring. The similarity may complicate the sales of our product.

Company and Product Description
Company Description
Our company is company which produces Shaking Pillow. Our company profit by selling our special pillow direct to the super market like Wall Mart and Cosmos. On the other words, our company is a pillow manufacturing company. At first we will target in students in Stamford University and the residents in Dhaka city. If the business goes well, we will consider expanding our business to the whole Bangladesh.

Opportunity
Although pillow manufacturing is not a now business, we have...
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