Business Plan

Topics: Inflation, Marketing, Catering Pages: 11 (3896 words) Published: April 30, 2013
us 3000 Avenue X
Brooklyn, NY 11235| | p. 1-718-332-2003 ext.3390f. 1-718-648-9349| ||

3000 Avenue X
Brooklyn, NY 11235| | p. 1-718-332-2003 ext.3390f. 1-718-648-9349| ||

Business Plan
Business Plan

Table of Contents
Introductory Components2
Management Functions3
Marketing Plan5
Assessment of the Environment
Break-Even Analysis11
Financial Data12
Income Statement
Cash Budget
Financial Write-Up
Financial Data Error! Bookmark not defined.
Income Statement
Balance SheetCash BudgetFinancial-Write Up
SWOT Analysis & Discussion of Business Risks3
SWOT Analysis Discussion of Business Risks
Appendix Error! Bookmark not defined.

Introductory Components

Executive Summary
In September 2012, MUNCHiES Inc. was re-created as an online international dessert catering service. The company aims to establish a new catering empire in the near feature as they develop as a company. This new catering style will use online and international services in an unparalleled way; MUNCHiES offers a wide arrangement of gourmet desserts that are available for purchase by other Virtual Enterprise (VE) Firms and personnel for all events: birthdays, weddings, bar mitzvahs, etc. MUNCHiES Inc. primarily targets VE Firms and personnel in the two market segments that appeal to us. Items are available for purchase that will suit both of these market segments. Usually, most teens are not the typical buyers of these products, which is why the prices were made affordable for them. The other market segment includes workers of the middle and higher classes. As a returning Virtual Enterprise company, MUNCHiES is in the process of reconstructing our business, in doing so, The Firm had to sell our premier products at a price that was not only affordable, but also at a price that will make it possible for them to break even and gain a suitable profit. There are several VE Firms that MUNCHiES has and wish to has a business alliance with and bundle their products. MUNCHiES plans to participate in a few of the trade shows, which is where they plan on bringing their largest source of income. Our competitive analysis indicates that MUNCHiES Inc. is the only VE Firm that offers international catering, along with that, MUNCHiES, along with three other VE catering Firms has an active web site; this puts them up for more revenue. Last year MUNCHiES Inc. had a gross profit total of $4,125.79 and total sales revenue of $15,443.79, and we intend to make that even better this year.

Mission Statement
Our Mission: to completely reinvent and revolutionize the catering industry, by serving decadent and rejuvenating sweets to the world. 

Company Description
Located at 3000 Avenue X, Brooklyn, New York, MUNCHiES Inc. is a returning VE firm established to offer gourmet dessert catering. MUNCHiES Inc. opened its doors in November 2011 with sixteen employees. The firm caters various gourmet desserts for all types of events internationally, whether it may be weddings, birthdays or even bar mitzvahs. MUNCHiES Inc. also offers their services to other VE firms and personnel. Our goal is to revolutionize the catering industry by taking it to the next level so none can compare. Management Functions

Goals are always necessary for a business’s success. This helps the employers and employees know what they need to accomplish in a specific time period (short term or long term). Most businesses set goals to better their business. There are numerous goals of MUNCHiES Inc. As a returning Virtual Enterprise company with a fresh set of employees, we are still in the process of reconstructing our business. Because of this, we believe it is imperative that we work to increase customer satisfaction. To achieve this, we...
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