Business Plan

Topics: Coffee, Cagayan de Oro City, Caffeine Pages: 3 (835 words) Published: March 17, 2013
Coffee Shop
(The Daily Grind)

Executive Summary

The purpose of this business plan is to seek funding and invite to establish coffee shop under the brand “The Daily Grind” are established primarily due to the fact that coffee is well received by the working class people, as shown by the market that we target. Generally, there is a potential growth for the coffee brewing industry as there has been a shifting in trends with a strong demand for better quality coffees. Therefore, we will establish a coffee shop in Cagayan de Oro City for the start of our business. We plan to achieve double digit growth annually. The business will be financed by 5 people which will each pour in RM 30,000 each while the rest of RM 225,000 will be needed from an investor. We will be surrounded by competitors namely Old Town White Coffee, Starbucks Coffee and The Coffee Bean & Tea Leaf. We have come out with different approach to differ ourselves from our competitors. We are able to secure quality coffee beans, imported ice-cream as well as different types of imported soft drinks to serve the market here in Cagayan de Oro. We have come out with a different strategy to entice the consumers to our products. Other than that, in line with the branding strategies that we have adopted, we have come out with a unique design of the coffee shop which will blend nicely into a cozy and comfortable environment, just the right one for our customers to indulge in their coffee and to have a peace in mind when dining in our shop. We plan to bring The Daily Grind brand to greater heights and have come out with an expansion plan for it. The first two years will be our pilot phase years in this line of business and will serve as a basis on indicator on how strong our brand holds in the market. Therefore, we will expand locally for the first two years first, and will continue expanding overseas starting from the third year. As the expansion plan progress on, we will consider franchising...
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