Business Plan

Topics: Southampton, Hampshire, Yacht Pages: 3 (908 words) Published: March 12, 2013
Far Horizon|
Business Plan|

Far horizon is a Hampshire based company that designs and sells sailing dinghies in the marine leisure industry. Our company has been trading successfully for 15 years and with intentions to stay in business for 15 more years through its strong financial base and a stable, dedicated workforce. Recent news that the last quarter saw a 1% growth in GDP gives the encouragement we needed to embark on a bold new venture. Far horizon expects to catch the interest of a regular loyal customer base, move them forward in the marine leisure industry and broaden our customer base to include the more experienced yachtsman. The company plans to design and construct a 2 to 4 berth sea-going sailing yacht and aims to offer its product at a competitive price to meet the demand of the middle-to higher-income local and national market area residents and tourists. Besides the ability to manufacture the range of yachts in house, we will be able to offer yacht servicing, Yacht storage and expand our chandlery business to sell products suited for the yachts we will be manufacturing. These services will be available once we have sold 20 yacht which is our breakeven point .Boat servicing will include all interior and exterior servicing, marine repairs and refits including mechanical repairs, painting bottoms and top sides, and welding and metal fabrication. Yacht storage will be provided on the three-acre property with capacity for 40 boats. Lastly, retail sales will be offered in full time chandlery, including paints, varnishes, marine fasteners, chain, ground tackle and marine cleaning supplies. Far horizon will target local and regional Yachtsmen through newspapers advertising, organization involvement and, promotions. The country has also experienced a 12% increase in boating registrations and expenditures over the last three years, the boating market continues to increase and gain popularity on which Far horizon will capitalise. Market analysis...
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