Business Plan

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The executive summary will end with a summary statement, a “last kick at the can” sentence or two designed to persuade the readers of your business plan that your business is a winner.

While the business plan’s executive summary is the first thing the readers of your business plan see, it should be the last part of the business plan you write.

The purpose of the executive summary of the business plan is to provide your readers with an overview of the business plan. Think of it as an introduction to your business. Therefore, your business plan’s executive summary will include summaries of:

• a description of your company, including your products and/or services • your mission statement
• your business’s management
• the market and your customer
• marketing and sales
• your competition
• your business’s operations
• financial projections and plans

The executive summary will end with a summary statement, a “last kick at the can” sentence or two designed to persuade the readers of your business plan that your business is a winner.

How to write an Executive Summary

To write the executive summary of the business plan, start by following the list above and writing one to three sentences about each topic. (No more!)

If you have trouble crafting these summary sentences from scratch, review your business plan to get you going. In fact, one approach to writing the executive summary of the business plan is to take a summary sentence or two from each of the business plan sections you’ve already written. (If you compare the list above to the sections outlined in the Business Plan Outline, you’ll see that this could work very well.)

Then finish your business plan’s executive summary with a clinching closing sentence or two that answers the reader’s question “Why is this a winning business?”

For example, a business plan’s executive summary for a pet-sitting business might conclude: “The loving on-site professional care that...
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