Business Plan

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Haircare Accents

Three-Year Business Plan
2004-2006
Table of Contents:

Executive Summary________________________________________Pg. 2 Purpose Statement_________________________________________Pg. 3 Company Goals____________________________________________Pg. 3 Business Description _______________________________________Pg. 4 Business History___________________________________________Pg. 5 Services__________________________________________________Pg. 7

Fashion Products______________________________________Pg. 7
Display Systems_______________________________________ Pg. 7
Educational Services____________________________________Pg. 7 Industry Analysis___________________________________________ Pg. 9
Salon Retailing and Services on the Rise____________________ Pg. 9
Competitive Environment________________________________Pg. 11
Barriers to Entry_______________________________________Pg. 11
Long Term Opportunities_______________________________Pg. 13 Marketing Plan______________________________________________Pg. 14
Customer Needs_______________________________________Pg. 14
Culture of Education____________________________________Pg. 15
Hair Trade Shows ______________________________________Pg. 15
Online Catalog_________________________________________Pg. 15
Seattle Showroom ______________________________________Pg. 16
In-Salon Visits_________________________________________Pg. 17
Direct Mailing__________________________________________Pg. 19
Branding_____________________________________________Pg. 19
Position in Region______________________________________Pg. 19
Marketing Description ___________________________________Pg. 20
Target Customer_______________________________________Pg. 20
Market Readiness______________________________________Pg. 22
Competition___________________________________________Pg. 22 Operations_________________________________________________Pg. 25
Warehouse Operations__________________________________Pg. 25
Seattle Showroom Operations____________________________Pg. 25
Merchandise Operations_________________________________Pg. 26
Display System Operations_______________________________Pg. 27
Educational Services Operations___________________________Pg. 27
Problems Addressed____________________________________Pg. 28 Management Structure_______________________________________Pg. 29
Key Employees________________________________________Pg. 29
Associates____________________________________________Pg. 31
Consultants___________________________________________Pg. 32
Advisory Board________________________________________Pg. 32 Community Involvement_____________________________________Pg. 32 Development and Milestones_________________________________Pg. 32
Long Term Goals and Strategy for Achieving them____________Pg. 32 Financials__________________________________________________Pg. 34 Conclusion_________________________________________________Pg. 36 Appendix___________________________________________________ XXXX

Executive Summary of Haircare Accents
Haircare Accents:
Beauty Salons can increase revenue by over 100% simply by retailing products in their salon, yet only 10% of salons retail fashion jewelry and accessories. Wouldn’t it be great if salons could go to one company to get the products, display systems, and educational courses needed to become an effective retailer of fashion jewelry and accessories? Haircare Accents makes this idea a reality. We wholesale fashion jewelry and accessories to beauty salons, as well as provide them with the display systems and educational services needed to transform their salon into a full service fashion entity. Most hairdressers see themselves as simply hair cutters, while their clients view them as the style experts. By educating stylists on their role as a style advisor, hairdressers can easily add fashion jewelry and accessory retailing to...
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