Business Plan

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Gunny Bag Lifter
Business Plan

Entrepreneurship Submission
Group 12 – Section C
2012
Hrishikesh Deshpande
Manideepa Halder
Prashant Soni
Raghav Agrawal
9/17/2012

Contents

1.Introduction3
1.1.Company3
1.2.Product3
2.Opportunity Analysis3
2.1.PESTAL3
2.2.Industry5
2.3.Market7
3.Business Model9
4.Plan10
4.1.Marketing Plan10
4.2.Operations Plan10
4.3.Financial Plan11
4.3.1.Revenue Stream11
4.3.2.Cost12
4.3.3.Source and Use of Funds13
4.3.4.Cash Flow14
4.3.5.Break Even Analysis14
5.Organization Structure15
5.1.Top Management Structure15
5.2.Key Personal15
6.Proposal16
6.1.The Ask16
6.2.The Proposal16

1. Introduction
2.1. Company
Objective of business – To make gunny bag lifters
This is to relieve the prolonged pain of labourers of carrying heavy weights on their body. The company is small scale. It consists of three functions – marketing, operations and finance. Skill possessed: The proposed people for marketing function have acumen of empathising with the present work conditions. They have the competency to study the aspirational needs of labourers and labour organisations for which these products are being made Proposed people for operations function have the skill of multi-level coordination. They come across as very proactive, systematic and have intent for maintaining quality and good business practices. They have a very major task and competency to keep our suppliers and contractors adhere to our requirement and costs. Proposed people for financial function have good ethical standards and an eye for detail. 2.2. Product

The product is a device which is a frame strapped to a labourers body. This frame has a facility to carry gunny bag in it and divide the weight on the labourer such that his back and neck is not strained. This has been ergonomically designed keeping all anatomical considerations by our design consulting firm ABC Consultants. This has been tried and tested on multiple groups of people with differing physiques and found to have consistent results. This product was tested on a constant basis for a period of three months on a sample group of 10 persons and found to be very safe and effective. 2. Opportunity Analysis

3.3. PESTAL
There are many factors in the macro-environment that will affect the decisions of the managers of any organisation. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: Political factors:

These refer to government policy such as the degree of intervention in the economy. What are its priorities in terms of business support? Political decisions can impact on many vital areas for business such as the education of the workforce etc. India has numerous labour laws such as those prohibiting discrimination and child labour, those that aim to guarantee fair and humane conditions of work, those that provide social security, minimum wage, and right to organize, form trade unions and enforce collective bargaining. India is considered to be highly regulated and most rigid labour law countries in the world. Rigid labour laws in India have been criticized as the cause of low employment growth, large unorganized sector, and underground economy, use of casual labour and low per capita income. These have led many to demand reforms for labour flexibility in India. Also government interference is largely restricted to organised sector. Economic factors:

Level of unemployment: Urban informal sector is the growing one, relative to the other sectors. Rural and urban wages have witnessed a gradual rise across the country, but employment rates have remained constant. Hence employment rate is not sufficient to match the growing workforce. Therefore, the...
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