Business Plan

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DOSA RESTAURANT

Executive Summary Costs included in this plan are on the basis of industry trends. This business plan is derived from a secondary detailed market analysis. A buffer is included in the start-up cost to ensure that the business is not under financed. We have also determined the traditional and non-traditional risk associated with failure of the restaurant. Objectives Keeping food costs at less than 35% of revenue. Promoting and expanding the restaurant concept as a unique restaurant. Expanding our marketing and advertising in Noida to increase our customer base. Mission Our restaurant will be an inspiring one, combining an eclectic atmosphere with excellent and interesting food. Our main mission are as follows: Have a great food selection. Efficient and superior customer service. Because customer satisfaction is our prime objective. Employee welfare, participation and training are equally important to our success. Mission Our concept combines variety, ambience, entertainment and a superior staff to create a sense of ‘place’. We offer fair profits for the owners and investors, and a rewarding place to work for the employees. Key to success Unique, Innovative & Contemporary Product quality Employee Retention Focus Cost Control Focus The menu will target to varied peoples. Company Summary The design The restaurant will feature two venues: One will be in the restaurant mainly for dinning purpose and families. Other will be outdoor for the customers who want something not so heavy like lunch and dinner. There will be chairs provided and roof will be in the style of hut to give the restaurant an Indian look and also to differentiate from others. Company Summary The Menu Our restaurant is focused on serving the need of the people of the Noida. There will also be little bit flexibility in the menu at the starting of the restaurant. The management One restaurant manager Cook according to need and demand One supply chain and inventory manager Waiters according to the number of tables Company Start-up We are currently negotiating a restaurant space to be rented of in jaipuria complex, sector-26 and will open in the month of December. Our start-up costs are mostly expensed equipment, furniture, painting, reconstruction, rent, start-up labor, and legal and consulting costs associated with opening our restaurant. Location and Operations Jaipuria will be strategically suitable because of the following reasons: - In front of D.P.S Noida. It also have coaching institutes and computer café. It doesn’t have even a single restaurant near a km area who provides Dosa. Operation Criteria The restaurant will be located in jaipuria sector-26, Noida. The restaurant will service lunch, dinner, and after-hours dining during the week and weekends. Service will be during the following hours: Lunch - 11:00am to 4:00pm Dinner - 6:00pm to 11:00pm Breakfast - 8:00am to 12:00noon and 4:00pm to 7:00pm Home delivery will available on the order of more than Rs.300. The Menu Apart from the Dosa we will also provide: - Salads Deserts (mainly ice-creams) Drinks (only soft-drinks, shakes and fruit juices) Chinese cuisine we will also provide. Market Analysis My business is based on a preconceived idea. For market analysis I had taken the help of secondary data available. Today in India the trend of specialty restaurants is increasing. Dinning Experience. Reasonable prices. Market Segmentation Restaurant & Lounge intends to cater to a wide customer base. We want everyone to feel welcome and entertained. We have defined the following groups as targeted segments that contribute to our growth projections: Youths and teenagers....
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