Business Plan

Page 1 of 3

Business Plan

By | Jan. 2013
Page 1 of 3
DOSA RESTAURANT

Executive Summary Costs included in this plan are on the basis of industry trends. This business plan is derived from a secondary detailed market analysis. A buffer is included in the start-up cost to ensure that the business is not under financed. We have also determined the traditional and non-traditional risk associated with failure of the restaurant. Objectives Keeping food costs at less than 35% of revenue. Promoting and expanding the restaurant concept as a unique restaurant. Expanding our marketing and advertising in Noida to increase our customer base. Mission Our restaurant will be an inspiring one, combining an eclectic atmosphere with excellent and interesting food. Our main mission are as follows: Have a great food selection. Efficient and superior customer service. Because customer satisfaction is our prime objective. Employee welfare, participation and training are equally important to our success. Mission Our concept combines variety, ambience, entertainment and a superior staff to create a sense of ‘place’. We offer fair profits for the owners and investors, and a rewarding place to work for the employees. Key to success Unique, Innovative & Contemporary Product quality Employee Retention Focus Cost Control Focus The menu will target to varied peoples. Company Summary The design The restaurant will feature two venues: One will be in the restaurant mainly for dinning purpose and families. Other will be outdoor for the customers who want something not so heavy like lunch and dinner. There will be chairs provided and roof will be in the style of hut to give the restaurant an Indian look and also to differentiate from others....