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Business Plan

By | December 2012
Page 1 of 3
Step 1
Draft a business plan for the perfume business. At a minimum, include a mission statement; statement of initial goals; statement of three-, six- and 12-month goals in terms of a desired number of product offerings; the desired number of retailers reselling the products and desired cash flow; and financial forecasts, including startup costs and budget, income, profit, loss and cash flow statements. Constantly update and tweak the business plan with real-world numbers as they become available. Step 2

Investigate perfume recipes, or make distinctive blends by purchasing some small sizes of essential oils in fragrances that are of interest. Spend some time getting familiar with the scents. Start blending scents together, make notes and through this experimentation arrive at a few favorite scents to mass-produce. Step 3

Research perfume bottle, tester bottle and sample vial wholesalers and the designs they offer for each type of container. Choose a bottle shape and size to represent each of the fragrances, and contact the wholesaler that supplies this bottle. Ask how many bottles/units are required for a minimum purchase and how much that minimum purchase costs. Also inquire about the tester and sample sizes. Arrive at an agreeable price for all the containers required and place an order. Step 4

Design a logo to represent the business, and incorporate the logo into a range of promotional materials. Make mock-up business cards, a promotional brochure, a label for the bottles and an ingredient list to hand to potential resellers. Print these out or order their production from a print shop. Step 5

Formulate whatever other packaging is desired for the perfume to make it a finished product, i.e., boxes and bags or other outer wrapping. Find wholesalers for these items, inquire about price and then place orders. Step 6

Fill the bottles, testers and vials with the various fragrances intended for market. Fix the labels to the bottles, then arrange the bottles in...
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