Business Plan

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Afghan Inn
Marketing Plan

As the sun starts to tumble down and the people set in motion to wrap the busy streets of Karachi after a long stressful day of hustle and bustle. Groups of different individuals from different backgrounds and different age groups come to enjoy the junk food of Karachi for example Burgers, Club sandwiches, Biryani and many more things. Karachiites have different and varying tastes that we can find in many faces like Paratha Rolls, Gol Gappas, Burgers and etc. but as we can see these days the preference and taste of people are shifting from Desi Cuisines to exotic Cultural flavors and the thing that tops the list in the Afghan Cuisines is the “Kabuli Pulao”. A nourishing, healthy, tasty, and aromatic dish for the fast food consumers.

Afghan Inn:

Afghan Inn would be a single dish restaurant serving the famous Afghan dish named Kabuli Pulao to the residents of its locality. The business would be managed by our group of five students on a partnership basis. The customers will be served with Kabuli pulao as Afghan Inn will be having this single dish on its menu. Our group members have intended to invest PKR 80,000 into the business with each partner having an equal share of PKR 16,000 and the additional financing, if required, would be done by a debt financing through a loan.

Objectives:

The partners are all full-time university students so each will devote an equal amount of time to the business. The profits will be shared equally among the partners. The business will enable us to gain the experience of handling a restaurant. The partners have decided to put on more dishes on the menu once the business has started generating enough cash to be invested in the introduction of new dishes.

Operations:

1. Location:

We have chosen the ideal location of Shaheed-e-Millat road, Near Iqra University, Main Defence View. We intend to be the pioneers in selling the Kabuli Pulao at this location and to avail the first-mover advantages.

Advantages of the Location:

The Students of Iqra University and the nearby residents visit the adjoining Biryani centre, Burger spots and the tea cafe. Hundreds of students to the Iqra University visit these cafes to have snacks and lunch during their break time and the nearby residents also have lunch from these cafés. Mostly the students sit in these cafes to chat with friends and to have lunch during their break. Likewise the residents also come to these cafes to have lunch and snacks. More over Iqra University is open for the entire week so we will be able to sell our Kabuli Pulao for the entire weeks and hence enjoy increased sales.

Disadvantage of location:

This shop is located in the residential area so in the day hours less students and people are expected to come and consume our cuisine. To overcome this fact proper check is required for inputs we consume for our production because excessive amount of production can lead to wastage of our raw materials.

Target Market:

Our target market is not restricted to any age or gender, but our main focus is on the students of Iqra University who consume food items in this street on a daily basis.

Sustainable Competitive advantage:

Differentiation

We are the first one to produce and serve “Kabuli Pulao” at this location of good quality and Hygienic standard. As the people do not have good quality food available in these streets so we are going to produce very hygienic Kabuli Pulao.We don’t have any direct competitor in the near by area but the Biryani centre can prove to be our competitor But the taste of our Kabuli Pulao would be outstanding than the biryani and the taste would be self explanatory.

2. Dimensions, sales & costs:

The shop area is 300 sq. feet and has a rent of 9000 per month. The shop is west open and the advance payment of the shop is 1 month’s rent. The shop consists of one shutter, a rest room and a kitchen at the rear. The shop has electric connections...
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