Business Plan
Afghan Inn
Marketing Plan
As the sun starts to tumble down and the people set in motion to wrap the busy streets of Karachi after a long stressful day of hustle and bustle. Groups of different individuals from different backgrounds and different age groups come to enjoy the junk food of Karachi for example Burgers, Club sandwiches, Biryani and many more things. Karachiites have different and varying tastes that we can find in many faces like Paratha Rolls, Gol Gappas, Burgers and etc. but as we can see these days the preference and taste of people are shifting from Desi Cuisines to exotic Cultural flavors and the thing that tops the list in the Afghan Cuisines is the “Kabuli Pulao”. A nourishing, healthy, tasty, and aromatic dish for the fast food consumers.
Afghan Inn:
Afghan Inn would be a single dish restaurant serving the famous Afghan dish named Kabuli Pulao to the residents of its locality. The business would be managed by our group of five students on a partnership basis. The customers will be served with Kabuli pulao as Afghan Inn will be having this single dish on its menu. Our group members have intended to invest PKR 80,000 into the business with each partner having an equal share of PKR 16,000 and the additional financing, if required, would be done by a debt financing through a loan.
Objectives:
The partners are all full-time university students so each will devote an equal amount of time to the business. The profits will be shared equally among the partners. The business will enable us to gain the experience of handling a restaurant. The partners have decided to put on more dishes on the menu once the business has started generating enough cash to be invested in the introduction of new dishes.
Operations:
1. Location:
We have chosen the ideal location of Shaheed-e-Millat road, Near Iqra University, Main Defence View. We intend to be the pioneers in selling the Kabuli Pulao at this location and to avail the first-mover
Marketing Plan
As the sun starts to tumble down and the people set in motion to wrap the busy streets of Karachi after a long stressful day of hustle and bustle. Groups of different individuals from different backgrounds and different age groups come to enjoy the junk food of Karachi for example Burgers, Club sandwiches, Biryani and many more things. Karachiites have different and varying tastes that we can find in many faces like Paratha Rolls, Gol Gappas, Burgers and etc. but as we can see these days the preference and taste of people are shifting from Desi Cuisines to exotic Cultural flavors and the thing that tops the list in the Afghan Cuisines is the “Kabuli Pulao”. A nourishing, healthy, tasty, and aromatic dish for the fast food consumers.
Afghan Inn:
Afghan Inn would be a single dish restaurant serving the famous Afghan dish named Kabuli Pulao to the residents of its locality. The business would be managed by our group of five students on a partnership basis. The customers will be served with Kabuli pulao as Afghan Inn will be having this single dish on its menu. Our group members have intended to invest PKR 80,000 into the business with each partner having an equal share of PKR 16,000 and the additional financing, if required, would be done by a debt financing through a loan.
Objectives:
The partners are all full-time university students so each will devote an equal amount of time to the business. The profits will be shared equally among the partners. The business will enable us to gain the experience of handling a restaurant. The partners have decided to put on more dishes on the menu once the business has started generating enough cash to be invested in the introduction of new dishes.
Operations:
1. Location:
We have chosen the ideal location of Shaheed-e-Millat road, Near Iqra University, Main Defence View. We intend to be the pioneers in selling the Kabuli Pulao at this location and to avail the first-mover