Business Plan

Only available on StudyMode
  • Download(s) : 28
  • Published : December 13, 2012
Open Document
Text Preview
COMPANY DRY DOCKS GENOA

Business Plan

18/01/2012 12:27:53(GMT)

Executive Summary ..................................................................................................... 3 Business Overview ...................................................................................................... 4 Products and Services................................................................................................ 5 Sales Forecast ............................................................................................................... 6 Marketing Strategy ....................................................................................................... 7 Management and Staffing ......................................................................................... 7 Implementation Plan .................................................................................................... 9 Overhead and Investments ......................................................................................... 9 Financing..................................................................................................................... 10 Financial Projections ................................................................................................. 11 Risk Analysis................................................................................................................ 16

Get started with your business plan – www.iplanner.net

Executive Summary
The contest in which the Dry Docks Genoa develops its business is located in the ships repair area situated in the eastern part of Genoa port. This company offers a lot of services for ships that are under repair. The Dry Docks can supply large docks that can be utilized to accomodate boats of different sizes. Instruments of raising as quay-cranes, compressed air and gas tools (used for cutting and welding plates steel) and logistic supports towards crews (mainly during the periods in which the ships are under repair) are only a few of the services that “Ente Bacini Genova” offers to its clients. Facilities consist of five dry docks and one thousand and five hundred meters utilized by ships that are waiting for their reparation-phase. The entire equipment is under concession from the Port Authority of Genoa. Main financial measures Cash Sales revenue Net profit for financial year Operating margin Owners' equity Return on equity (per year) 2012 753,400 6,400,000 -479,318 -7.49% 1,020,682 -47.0% 2013 1,179,643 11,000,000 1,938,965 17.6% 2,959,647 65.5% 2014 1,989,272 14,000,000 2,854,629 20.4% 4,629,276 61.7%

Dry docks Genoa3

3

Dry docks Genoa2

Business Overview
The market taken in consideration is that one of international naval repairing. The largest harbours are equipped with different-size dry docks; dimensions are required to the last generation of ship constructions and the type of work they need. In fact, nowadays vessels as container ships (whose weight can be close to 14000 tons and whose length could be around 360 meters with breadth of 55 meters) and cruisers (able to accommodate 4000 passengers with a crew composed by almost 2000 members) needed good and innovative structures and modern ports have to be in the position to supply this kind of services. Therefore the winning elements of a naval repairing area are extremely linked with large harbour infrastructures, logistic availability of the city considered (airports, hotels and institutional seats), with the quality of operating companies, and of course with the typical weather that marks the above-mentioned city (fundamental parameter that has to be considered before starting with the necessary operations). Obviously such kind of activity suffers the international variations of raw materials’ costs like oil and steel. These costs affect (influence) deeply the prices that firms offer for their 4

services. Another important issue is the national stability of the...
tracking img