Business Plan

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  • Topic: Cake, Bundt cake, Cakes
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  • Published : September 22, 2012
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Republic of the Philippines
Nueva Ecija University of Science and Technology
San Isidro Campus
San Isidro, Nueva Ecija

Entrepreneurship I

Coffee-Cake Landia
( Business Plan )

Submitted to:
Mrs. Noemi Vega

Submitted by :
Angeles, Maria Lourdes A.
Castro, Trisha Ann DC.
Dayao, Rose Catheryn L.
De Jesus, Maffle Mae A.
De Lara, Sweetzel Y.
Dela Cruz, Regine
Garcia, Maika Charmaine S.
Tolentino, Jelly S.
Toribio, Ronna Lhyz G.

The Business

Description of the Business

Coffee-Cake Landia is a start-up Coffee and Cakes Retail establishment located in Gapan City. Coffee-Cake Landia expect to catch the interest of a regular loyal customer base with its broad variety of coffee and cakes industry. The company plans to built a strong market position in the town .

VISSION
To be recognized as the best family dining experience by our customers, rewarding us with profitable operations that will continue to improve the lives of our people, shareholders and communities in which we operate.

MISSION
Coffee- Cake Landia aims to offer high quality of products at a competitive price to meet demand of the Middle-Higher-Income Local market area Residents and Tourist. And to provide a wholesome dining experience with excellent food quality and service that exceeds customer expectations, at best value.

Coffee-Cake Landia Industry Analysis

Coffee-cake Landia analysis is useful when trying to understand the competitive environment facing a given industry. It involves looking at internal competition, barriers to entry, the profit-appropriating power of both buyers and sellers, as well as substitutes to the goods produced. Applied to the Coffee-Cake industry it shows an average net profit that typically does not cover the cost of capital due to low barriers to entry, ease of production and ease of access to ingredients.

TARGET MARKET/CUSTOMER BASE
Coffee-Cake Landia wants to establish a large regular customer base, and...
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