BUSINESS AND MANAGEMENT HIGHER LEVEL PAPER 1 Monday 5 May 2008 (afternoon) 2 hours INSTRUCTIONS TO CaNdIdaTES not open this examination paper until instructed to do so. do Read the case study carefully. Section a: answer all the questions. Section B: answer one question.
4 pages © International Baccalaureate Organization 2008
–2– SECTION A Answer all the questions in this section. 1. (a) (i) (ii) (b) Definethetermpartnership agreement.
[2 marks] [4 marks] [4 marks]
Explain two possible reasons why Max and Terry “formalized their agreementwithaDeedofPartnership”(lines 10-11).
Evaluate John’s view that further market research is not required before proceedingwiththeopeningoffurtherfarmshops(lines 73-76). (i) (ii) Definethetermbranding. Discusstheadvantagesanddisadvantagesofadoptingasinglebrandfor allthedifferentareasofOrganix’sbusiness.
[8 marks] [2 marks]
[8 marks] [8 marks]
(b) BasedonthethreatsfromthePESTanalysispreparedinpart(a),discusstwo strategiesforOrganix tominimizetheimpactofthesethreatsontheirbusiness. (a) Definethetermflexible working practices.
[8 marks] [2 marks] [6 marks] [8 marks]
(b) DistinguishbetweenTerry’sandAlison’smanagementstyles. (c) Towhatextentmightthemotivationoftheheadchef,OliverJayo,differfrom therestaurantservingstaff?Useappropriatemotivationtheoryinyouranswer.
–3– SECTION B Answer one question from this section. 5.
Following the loss made by Organix in 2006, Max and Terry commissioned Seagers, a firm ofaccountants,toprepareadetailedreportonthefinancialsituationof...