Business Organization

Topics: Marketing, Customer relationship management, Motivation Pages: 3 (1018 words) Published: April 13, 2013
Introduction to Business: Week Seven

Introduction to Business
Charles Purcell
New England College

This text refers to the directions given in week seven of the Introduction to Business course. The responses will have a single page dedicated to each of the following:

* What do you think is the key to motivating your workforce? * What do you think is the key to developing marketing strategy and building strong customer relationships? * How can computer based information systems give organizations a competitive edge? * Explain the balance sheet, income statement, and statement of cash flows-what do they tell managers and investors about the organization? * What is the salient takeaway message for you after completing the second half of this course and the text?

What do you think is the key to motivating your workforce?
Motivators can be measured by factors that are related to the job. Achievement, recognition, interesting work, responsibilities, advancement, growth opportunity, and attractive pay are motivators in the work place. Motivation is the desire to achieve a goal or performance level, leading to the behavior to achieve such goal. Leadership is essential, even to the self-motivated as all motivation needs a source and a direction to be nurtured and guided. Leadership helps influence others to work towards a goal. Goal setting and SMART goals (specific, measurable, aggressive, realistic, and time bound) help motivate employees as it provides direction and challenge and forces employees to think “outside” the box. (Organizational Behavior V1.1, 2012) Before motivation can be a priority, an employer must see the business through the eyes of the employee. Is the company ethical, socially responsible, follow fair hiring practices, care about their needs and family? Keeping the employees interested and not distracted by unanswered questions helps clear the air and open the eyes of the employee. If the employee thinks...
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