Business of Entertainment

Topics: Mass media, Viacom, Film Pages: 2 (723 words) Published: September 16, 2013
Business of Entertainment – A guest lecture by Mr. Narayan Ranjan, Chief Financial Officer, Viacom 18 Media Pvt Ltd Many of us are addicted to, or at least know about the television channel “Colours”. Almost every kids’ television cartoon destination is nickelodeon. Most of the youth is hooked on to Mtv India and Vh1. Many more have been to the movie theatres to watch movies like Madras Café, Bhaag Milkha Bhaag and Kahaani. One thing common among all these is Viacom 18 Media Pvt Ltd – providing entertainment to the entire country. Thus it was an honor for the students of Vinod Gupta School of Management, IIT Kharagpur, to attend a Guest Lecture by Mr. Narayan Ranjan, Chief Financial Officer, Viacom 18.

Mr. Ranjan, while working with Viacom 18 for the past 9 years, has been driving growth and profitability, managing strategic and financial planning, mergers and acquisitions, and commercial negotiation. He has also managed legal, information systems and operations in the formative years of Viacom18. His previous stint at STAR group, included setting up of Star News , spearheading Finance & Commercial functions as well as head of Planning for STAR group’s overall India operations. In early part of his career, he handled equity research as FMCG and macroeconomic analyst for Shriram Group. He has been involved in some of the historic successes and launches in the media industry including the re launch of Star Plus in 2000, launch of Colors in 2008 and formation of JV with Network18 in 2007. He was nominated for "Global Excellence Awards" of Newscorp for his extra-ordinary achievements in setting up Star News. Mr Ranjan amped up the energy in the room by starting his lecture with a video, showing us what Viacom 18 does and their plans for the future. There was a buzz among everyone since all of us have either grown up watching these shows and channels and still watch them. With this mood he started talking about how Indian entertainment has had a global...
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