Assessor: James Beattie
Centent No Introduction
1.1 Prepare and implement a plan for determining where to place TV advertising for Mr. Ma's SOE TV Company.
1.2 Describe and justify the survey methodology and frame used. 1.3 Develop and use a questionnaire and justify its design for the TV advertising plan's purpose.
2.1 Create information for decision making by summarizing the data collected from the questionnaire and secondary research using representative values, and use the results to draw valid and useful conclusion as to where Mr. Ma should do his advertising in the Beijing. Be sure to assess quality of the secondary research. 2.2 Analyse data using measures of dispersion, and use this to inform Mr. Ma which TV station(s) and /or programs to concentrate his advertising. 2.3 Calculate quartiles, percentiles and correlation coefficient; use it to draw useful conclusions as to where Mr. Ma’s TV Company should advertise. Discuss any variations from other analysis. For correlation coefficient, you may use an example from data found online if use of your own data is not feasible, but you must discuss how it will be used in business decision making
1.1 Prepare and implement a plan for determining where to place TV advertising for Mr. Ma's SOE TV Company. When a company make a decidsion it all about collecting the data . ' Primary research- can also be referred to as fieldwork. It is information that does not exist until you carry out your own investigation. This may be in the from of surveys, in depth interviews and postal or face to face questionnaires. Survey research is a cost effective way of finding out what people think, want, need Secondary research - is where you use information that other people have gathered through primary research. Before carrying out any primary research it may be more advisable to...