Business Law
Student Instructions
The assignment is designed to assess your achievement of all of the learning outcomes from the Module.
Intended Learning Outcomes
1. Consider the theoretical underpinning of a marketing environment.
2. Analyse an organisational context in relation to the relevant issues with regard to the fundamental principles that underpin the marketing process.
3. Apply theory to practice in order to generate solutions to a simple problem that addresses major impact on business organisations.
4. Evidence judgement in being able to choose and justify a solution to the problem posed within the marketing environment.
5. Be self critical and reflective in extracting learning, knowledge and skills.
From the learning experience the students should be able to apply to own work placement.
You should make sure that you plan your work carefully, to ensure that you cover all the requirements of the assignment.
You should present your assignment word-processed, double spaced, on white A4 paper, single-sided and stapled in the top left-hand corner. You MUST include the title page and a bibliography (Harvard Referencing System).
Scenario for the assessment
The assessment is structured into 2 sections: Part A Requiring short answers to 10 questions each worth 4 marks – these are intended to test your knowledge across the content of the module.
Part B is based on the Hepworth Wakefield galleries and comprises 4 tasks each worth 15 marks.
Part A
Task 1
Identify TWO reasons why customer loyalty is important in an organisation giving an example
Every supplier wants to retain a long term relationship with a customer where they would engage in their continued business. Customer loyalty is when a supplier receives the primary effort in communicating with its customer; meaning is that the organisation receives frequency of purchase. Customer purchase goods from the same business regularly and they also try and purchase a new range
The assignment is designed to assess your achievement of all of the learning outcomes from the Module.
Intended Learning Outcomes
1. Consider the theoretical underpinning of a marketing environment.
2. Analyse an organisational context in relation to the relevant issues with regard to the fundamental principles that underpin the marketing process.
3. Apply theory to practice in order to generate solutions to a simple problem that addresses major impact on business organisations.
4. Evidence judgement in being able to choose and justify a solution to the problem posed within the marketing environment.
5. Be self critical and reflective in extracting learning, knowledge and skills.
From the learning experience the students should be able to apply to own work placement.
You should make sure that you plan your work carefully, to ensure that you cover all the requirements of the assignment.
You should present your assignment word-processed, double spaced, on white A4 paper, single-sided and stapled in the top left-hand corner. You MUST include the title page and a bibliography (Harvard Referencing System).
Scenario for the assessment
The assessment is structured into 2 sections: Part A Requiring short answers to 10 questions each worth 4 marks – these are intended to test your knowledge across the content of the module.
Part B is based on the Hepworth Wakefield galleries and comprises 4 tasks each worth 15 marks.
Part A
Task 1
Identify TWO reasons why customer loyalty is important in an organisation giving an example
Every supplier wants to retain a long term relationship with a customer where they would engage in their continued business. Customer loyalty is when a supplier receives the primary effort in communicating with its customer; meaning is that the organisation receives frequency of purchase. Customer purchase goods from the same business regularly and they also try and purchase a new range
Bibliography: http://www.wisegeek.com/what-is-a-wholesaler.htm